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Zander Jenkins
Traffic Manager
Summary
Highly accomplished and results-oriented Traffic Manager with 7+ years of experience in digital advertising and marketing. Expertise in campaign optimization, data analysis, and strategic planning. Proven ability to drive significant improvements in ad revenue, customer acquisition, and overall website performance through innovative solutions and data-driven decision-making.
Key accomplishments include:
- Led the implementation of a new ad serving technology, resulting in a 15% increase in ad revenue.
- Optimized paid search campaigns to achieve a 20% reduction in cost-per-mile (CPM).
- Developed and executed a programmatic media buying strategy that generated a 30% increase in qualified leads.
- Managed a team of traffic analysts to ensure accurate and timely reporting on campaign performance.
- Utilized data visualization tools to create dashboards and reports that provided insights into advertising campaign effectiveness.
Education
Bachelor’s degree in marketing, business
July 2018
Skills
- Campaign Optimization
- Data Analytics
- Reporting and Analysis
- A/B Testing
- Google Analytics
- Google Ads
Work Experience
Traffic Manager
- Managed a team of traffic analysts to ensure accurate and timely reporting on campaign performance.
- Utilized data visualization tools to create dashboards and reports that provided insights into advertising campaign effectiveness.
- Collaborated with creative teams to develop and execute engaging ad creatives that resonated with target audiences.
- Managed relationships with key publishers and advertising agencies to negotiate favorable ad placements.
Traffic Manager
- Collaborated with crossfunctional teams to implement a new ad serving technology, leading to a 15% increase in ad revenue.
- Optimized paid search campaigns to achieve a 20% reduction in costpermile (CPM) while maintaining target customer acquisition.
- Developed and executed a programmatic media buying strategy that resulted in a 30% increase in qualified leads.
- Monitored and analyzed traffic patterns to identify optimization opportunities, contributing to a 10% increase in website conversion rate.
Accomplishments
- Successfully implemented a new traffic management tool that increased website conversion rates by 25% within Q1.
- Developed and executed a comprehensive traffic strategy that drove a 15% increase in qualified leads within Q2.
- Optimized traffic campaigns using advanced targeting techniques, resulting in a 30% improvement in return on investment (ROI) within Q3.
- Developed and deployed a realtime traffic monitoring system that improved website uptime and reduced bounce rates significantly.
- Collaborated with the marketing team to enhance crosschannel traffic coordination, leading to a 20% increase in brand awareness within Q4.
Awards
- Recognized with the Traffic Manager of the Year award for outstanding performance in traffic management and optimization.
- Received the Excellence in Traffic Management award for consistently exceeding traffic goals and achieving industryleading results.
- Honored with the Traffic Management Innovation award for introducing groundbreaking solutions that enhanced traffic flow and visibility.
- Recognized as a Top Traffic Manager by the industry association for exceptional contributions to the field.
Certificates
- Google Analytics Individual Qualification
- Google Ads Certification
- IAB Digital Marketing & Advertising Certification
- OMCP (Online Marketing Certified Professional)
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How To Write Resume For Traffic Manager
Highlight your data analysis and reporting skills.
Traffic managers need to be able to collect, analyze, and interpret data in order to make informed decisions about campaign performance.Showcase your experience with different advertising platforms.
Traffic managers need to be familiar with a variety of advertising platforms in order to be able to create and manage effective campaigns.Demonstrate your understanding of digital marketing trends.
Traffic managers need to stay up-to-date on the latest digital marketing trends in order to be able to develop and implement effective strategies.Provide specific examples of your accomplishments.
When describing your experience, be sure to provide specific examples of your accomplishments and the results you achieved.Proofread your resume carefully.
Make sure your resume is free of errors and typos.
Essential Experience Highlights for a Strong Traffic Manager Resume
- Collaborate with cross-functional teams to develop and implement digital marketing strategies.
- Analyze website traffic data to identify opportunities for optimization and growth.
- Conduct A/B testing and other experiments to improve campaign performance.
- Manage and optimize paid advertising campaigns across various channels, including Google Ads, Facebook Ads, and programmatic platforms.
- Monitor and analyze traffic patterns to identify trends and make data-driven decisions.
- Report on campaign performance and provide insights to stakeholders.
- Stay up-to-date on the latest digital marketing trends and technologies.
Frequently Asked Questions (FAQ’s) For Traffic Manager
What is the role of a traffic manager?
A traffic manager is responsible for managing and optimizing website traffic. This includes analyzing website data, identifying opportunities for growth, and developing and implementing strategies to attract more visitors.
What skills are required to be a successful traffic manager?
Successful traffic managers have a strong understanding of digital marketing, data analysis, and web development. They are also able to think strategically and make data-driven decisions.
What is the job outlook for traffic managers?
The job outlook for traffic managers is expected to be good in the coming years. This is due to the increasing importance of digital marketing in today’s business environment.
What is the average salary for a traffic manager?
The average salary for a traffic manager varies depending on experience, location, and company size. According to Salary.com, the average salary for a traffic manager in the United States is $75,000.
What are the benefits of being a traffic manager?
There are many benefits to being a traffic manager, including:
- Competitive salary and benefits
- Opportunity to work with leading companies
- Opportunity to make a significant impact on a company’s bottom line
- Job security
- Chance to learn new skills and technologies
What are the challenges of being a traffic manager?
There are also some challenges associated with being a traffic manager, including:
- The need to stay up-to-date on the latest digital marketing trends
- The need to be able to work independently and as part of a team
- The need to be able to handle pressure and meet deadlines
- The need to be able to make data-driven decisions
What is the future of traffic management?
The future of traffic management is bright. As the digital marketing landscape continues to evolve, traffic managers will play an increasingly important role in helping companies to achieve their marketing goals.