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Quentin Sanchez
Ad Setter
Summary
Highly skilled Ad Setter with 5+ years of proven experience in digital advertising and campaign management. Expertise in managing and executing online ad campaigns, including display, video, and social media advertising. Proficient in ad trafficking, campaign measurement, and optimization techniques.
Education
Bachelor of Science in Marketing
April 2018
Skills
- Ad Trafficking
- Campaign Management
- Digital Advertising
- Display Advertising
- Google Ad Manager (GAM)
- Ad Serving
Work Experience
Ad Setter
- Developed and implemented automated ad trafficking processes using tools such as Google Ad Manager, streamlining workflow and increasing efficiency.
- Executed A/B testing to determine optimal ad creative and landing pages, maximizing conversion rates by 12%.
- Utilized geotargeting and demographic segmentation to deliver ads to specific audiences, improving campaign relevance and engagement.
- Collaborated with external vendors for programmatic ad buying, utilizing real-time bidding to optimize campaign performance.
Ad Setter
- Collaborated with marketing teams to develop and execute targeted ad campaigns across multiple platforms, resulting in a 20% increase in click-through rates.
- Managed and optimized display, search, and social media ad campaigns, ensuring adherence to brand guidelines and industry best practices.
- Utilized data analytics tools to track campaign performance and identify areas for improvement, leading to a 15% reduction in advertising costs.
- Collaborated with publishers to secure high-impact ad placements and negotiate favorable rates, saving the company over $10,000 per quarter.
Accomplishments
- Optimized ad campaigns by 25% through datadriven analysis and strategic ad placement.
- Developed and implemented an automated ad review system, reducing ad approval time by 50%.
- Collaborated with marketing teams to ensure ad campaigns aligned with brand messaging and objectives.
- Trained and mentored new ad setters, fostering a team of highly skilled professionals.
- Pioneered the use of emerging ad formats to reach previously untapped audiences.
Awards
- Recipient of the AdSetter Excellence Award for outstanding performance and innovation in ad setting.
- Recognized for exceptional attention to detail and accuracy in ad creation and management.
- Winner of the AdSetter of the Year Award for consistently exceeding performance targets.
- Recognized for exceptional customer service and support in resolving adrelated issues.
Certificates
- Google Ad Manager Certification
- Interactive Advertising Bureau (IAB) Ad Operations Certification
- Certified Digital Advertising Professional (CDAP)
- Adobe Certified Associate in Ad Management
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How To Write Resume For Ad Setter
- Showcase your technical skills and proficiency in ad trafficking tools, such as Google Ad Manager.
- Provide specific examples of successful ad campaigns you’ve managed, including metrics and results.
- Demonstrate your understanding of digital advertising principles and how to optimize campaigns for performance.
- Highlight your ability to work independently and as part of a marketing team.
- Quantify your accomplishments whenever possible, using specific metrics to demonstrate your impact.
Essential Experience Highlights for a Strong Ad Setter Resume
- Trafficking and managing online advertising campaigns across various platforms
- Developing and executing ad campaigns that align with marketing objectives
- Monitoring campaign performance and making data-driven optimizations
- Analyzing campaign results and providing insights for continuous improvement
- Collaborating with marketing teams to ensure ad campaigns are aligned with overall marketing strategy
- Staying up-to-date on industry trends and best practices in digital advertising
Frequently Asked Questions (FAQ’s) For Ad Setter
What is the primary role of an Ad Setter?
An Ad Setter is responsible for managing and executing online advertising campaigns for various clients and products. They ensure that ads are delivered to the right audience at the right time, and they track and analyze campaign performance to optimize results.
What skills are essential for Ad Setters?
Essential skills for Ad Setters include expertise in ad trafficking, campaign management, digital advertising, display advertising, and Google Ad Manager (GAM). They should also be proficient in data analysis, optimization techniques, and project management.
What are the career prospects for Ad Setters?
Ad Setters can advance their career by becoming Campaign Managers or Digital Marketing Managers. With experience and additional skills, they can also move into roles in data analytics, advertising operations, or even start their own digital advertising agency.
What are the key performance indicators (KPIs) that Ad Setters track?
Common KPIs tracked by Ad Setters include click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on investment (ROI). They use these metrics to measure the effectiveness of their campaigns and make data-driven decisions for optimization.
What are some of the challenges faced by Ad Setters?
Ad Setters face challenges such as the ever-changing digital advertising landscape, the need to stay updated with the latest technologies and trends, and the pressure to deliver results within tight deadlines. They also need to navigate the complexities of different advertising platforms and ad formats.
What is the typical work environment for Ad Setters?
Ad Setters typically work in fast-paced and dynamic marketing or advertising agencies. They may work independently or as part of a team, collaborating with other marketing professionals, designers, and clients.