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Karen Holmes
Advertising Account Manager
Summary
Highly accomplished Advertising Account Manager with 5+ years of experience in developing and executing successful advertising campaigns that drive brand awareness, increase sales, and exceed client expectations. Proven expertise in campaign planning, budget management, media planning, data analysis, client relationship management, and creative development. Exceptional communication, negotiation, and relationship-building skills, with a deep understanding of industry trends and best practices.
Education
Bachelor’s degree in Marketing, Advertising
July 2019
Skills
- Campaign Planning
- Budget Management
- Media Planning
- Analytics Analysis
- Client Relationship Management
- Creative Development
Work Experience
Advertising Account Manager
- Monitored industry trends and best practices to stay abreast of emerging technologies and adapt strategies accordingly.
- Analyzed campaign performance metrics to identify areas for improvement, optimize results, and maximize ROI.
- Provided exceptional client service, building strong relationships and ensuring satisfaction with advertising initiatives.
- Collaborated crossfunctionally with sales, marketing, and product teams to align advertising campaigns with business objectives.
Advertising Account Manager
- Developed and implemented comprehensive advertising campaigns that exceeded client expectations, resulting in a 25% increase in brand awareness.
- Managed multichannel advertising budgets, optimizing ROI through data analysis and performance monitoring.
- Consistently exceeded sales targets by leveraging strong negotiation skills and persuasive communication techniques.
- Collaborated with creative teams to develop innovative and engaging ad concepts that resonated with target audiences.
Accomplishments
- Developed and implemented a targeted social media advertising strategy, resulting in a 25% increase in brand awareness.
- Negotiated favorable advertising contracts with key media partners, reducing campaign costs by 12%.
- Managed a portfolio of highvalue accounts, consistently exceeding revenue goals and ensuring client retention.
- Developed a comprehensive marketing plan that increased website traffic by 30% and generated 15% more leads.
- Led a team of account executives in implementing a new CRM system, improving campaign tracking and efficiency.
Awards
- Recognized as Top Advertising Account Manager for exceptional client satisfaction ratings.
- Received the Excellence in Account Management award for consistently exceeding revenue targets.
- Awarded the Digital Marketing Master title for innovative and effective digital advertising campaigns.
- Received the Client Advocate of the Year award for exceptional client relationship management skills.
Certificates
- Google Analytics Individual Qualification
- Google AdWords Search Advertising Certification
- Google AdWords Video Advertising Certification
- Google AdWords Display Advertising Certification
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Essential Experience Highlights for a Strong Advertising Account Manager Resume
- Develop and implement comprehensive advertising campaigns across multiple channels, including digital, social media, print, and television
- Manage multichannel advertising budgets and optimize ROI through data analysis and performance monitoring
- Collaborate with creative teams to develop innovative and engaging ad concepts that resonate with target audiences
- Monitor industry trends and best practices to stay abreast of emerging technologies and adapt strategies accordingly
- Analyze campaign performance metrics to identify areas for improvement, optimize results, and maximize ROI
- Provide exceptional client service, building strong relationships and ensuring satisfaction with advertising initiatives
Frequently Asked Questions (FAQ’s) For Advertising Account Manager
What are the key responsibilities of an Advertising Account Manager?
The key responsibilities of an Advertising Account Manager include developing and executing advertising campaigns, managing advertising budgets, collaborating with creative teams, monitoring industry trends, analyzing campaign performance, and providing exceptional client service.
What are the qualifications for an Advertising Account Manager?
The qualifications for an Advertising Account Manager typically include a bachelor’s degree in marketing, advertising, or a related field, as well as experience in advertising campaign management, media planning, and client relationship management.
What are the skills required for an Advertising Account Manager?
The skills required for an Advertising Account Manager include campaign planning, budget management, media planning, data analysis, client relationship management, and creative development.
What is the career outlook for Advertising Account Managers?
The career outlook for Advertising Account Managers is expected to be good, with a projected 10% growth in employment from 2019 to 2029.
What are the top companies that hire Advertising Account Managers?
The top companies that hire Advertising Account Managers include Google, Meta, Amazon, and Microsoft.
What is the average salary for an Advertising Account Manager?
The average salary for an Advertising Account Manager is around $65,000 per year.