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Elbert Long
Advertising Agency Manager
Summary
Highly accomplished Advertising Agency Manager with 8+ years of experience in developing and executing successful advertising campaigns that drive business growth. Proven ability to lead and manage a team of creative professionals, negotiate and secure contracts with major clients, and stay ahead of industry trends. Expertise in programmatic advertising, native advertising, search advertising, content marketing, social media advertising, and omnichannel advertising. Passionate about building strong relationships with clients and delivering exceptional service.
Key accomplishments include:
- Developed and implemented a strategic marketing plan that resulted in a 25% increase in client acquisition.
- Managed a team of creative professionals to develop and execute advertising campaigns that exceeded client expectations.
- Negotiated and secured contracts with major clients, resulting in significant revenue growth for the agency.
- Led the agency’s transition to digital advertising, resulting in a 10% increase in online lead generation.
- Developed and maintained strong relationships with media outlets, ensuring optimal placement of advertising content.
Education
Bachelor’s Degree in Marketing or Advertising
November 2016
Skills
- Programmatic Advertising
- Native Advertising
- Search Advertising
- Content Marketing
- Social Media Advertising
- Omnichannel Advertising
Work Experience
Advertising Agency Manager
- Developed and maintained strong relationships with media outlets, ensuring optimal placement of advertising content.
- Monitored industry trends and implemented innovative advertising strategies to stay ahead of the competition.
- Provided exceptional client service, building longterm partnerships and ensuring client satisfaction.
- Managed a budget of $5 million and ensured efficient and effective utilization of resources.
Advertising Agency Manager
- Developed and implemented a strategic marketing plan that resulted in a 25% increase in client acquisition.
- Managed a team of creative professionals to develop and execute advertising campaigns that exceeded client expectations.
- Negotiated and secured contracts with major clients, resulting in significant revenue growth for the agency.
- Led the agencys transition to digital advertising, resulting in a 10% increase in online lead generation.
Accomplishments
- Successfully led a team to develop and execute a multiplatform ad campaign that resulted in a 25% increase in brand awareness
- Negotiated a multimillion dollar advertising deal with a major media conglomerate, securing prime advertising space for key clients
- Oversaw the rebranding of a Fortune 500 company, creating a cohesive brand identity that drove a 15% increase in customer engagement
- Managed a team of creatives to produce awardwinning advertising content that garnered industry recognition and accolades
- Successfully implemented a datadriven approach to advertising, using analytics to optimize campaigns and maximize ROI
Awards
- Recognized for Best Integrated Marketing Campaign of the Year at the global advertising awards ceremony
- Won Advertising Agency of the Year for delivering exceptional results and industryleading practices
- Received the Marketer of the Year award for driving significant business impact through innovative advertising strategies
Certificates
- AICP Next
- AMA Professional Certified Marketer (PCM)
- CPG Digital Marketing Certification
- Google Analytics Individual Qualification
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How To Write Resume For Advertising Agency Manager
- Highlight your experience in developing and executing successful advertising campaigns.
- Quantify your accomplishments with specific metrics.
- Demonstrate your knowledge of the latest advertising trends and technologies.
- Showcase your ability to build and manage a team of creative professionals.
- Provide examples of how you have exceeded client expectations.
Essential Experience Highlights for a Strong Advertising Agency Manager Resume
- Develop and implement strategic marketing plans to drive business growth
- Manage a team of creative professionals to develop and execute advertising campaigns
- Negotiate and secure contracts with major clients
- Stay ahead of industry trends and implement innovative advertising strategies
- Provide exceptional client service and build long-term partnerships
- Manage a budget and ensure efficient and effective utilization of resources
- Monitor campaign performance and make adjustments as needed
Frequently Asked Questions (FAQ’s) For Advertising Agency Manager
What are the key skills required for an Advertising Agency Manager?
The key skills required for an Advertising Agency Manager include: strategic planning, creative thinking, project management, negotiation, client relations, and financial management.
What are the career prospects for an Advertising Agency Manager?
The career prospects for an Advertising Agency Manager are excellent. With experience, you can advance to senior management positions, such as Vice President or President of an advertising agency.
What is the average salary for an Advertising Agency Manager?
The average salary for an Advertising Agency Manager is $100,000 per year.
What are the educational requirements for an Advertising Agency Manager?
The educational requirements for an Advertising Agency Manager typically include a bachelor’s degree in marketing, advertising, or a related field.
What certifications are available for an Advertising Agency Manager?
There are a number of certifications available for Advertising Agency Managers, including the Certified Advertising Manager (CAM) certification from the American Advertising Federation (AAF) and the Digital Marketing Professional (DMP) certification from the Digital Marketing Institute (DMI).
What are the key challenges facing Advertising Agency Managers?
The key challenges facing Advertising Agency Managers include: the rapidly changing media landscape, the increasing demand for digital marketing expertise, and the need to demonstrate the value of advertising to clients.
What are the key trends in the advertising industry?
The key trends in the advertising industry include: the growth of digital advertising, the increasing use of data and analytics, and the rise of social media advertising.