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Benjamin West
Advertising Vice President
Summary
Accomplished Advertising Vice President with over 10 years of experience in spearheading successful advertising campaigns. Proven track record of increasing brand awareness, generating leads, and driving sales through strategic planning, creative direction, and data-driven analytics. Expertise in managing multi-channel campaigns, collaborating with cross-functional teams, and negotiating with media vendors and content creators.
Education
Master’s in Business Administration (MBA)
December 2014
Skills
- Strategic Planning
- Creative Direction
- Brand Management
- Media Planning
- Audience Analysis
- Digital Advertising
Work Experience
Advertising Vice President
- Conducted market research, analyzed competitive landscapes, and identified target audience segments to inform campaign strategy.
- Managed advertising budgets of up to $5 million, optimizing spending and ensuring efficient allocation of resources.
- Negotiated and managed contracts with advertising agencies, media vendors, and content creators.
- Developed and implemented social media marketing strategies, building brand presence and engaging with target audiences.
Advertising Vice President
- Spearheaded the development and execution of integrated advertising campaigns across multiple channels, resulting in a 25% increase in brand awareness and a 15% lift in sales.
- Managed a team of 20+ advertising professionals, providing strategic direction, mentorship, and performance evaluations.
- Developed and implemented a datadriven approach to advertising measurement and analytics, enabling optimization and improved ROI.
- Collaborated with marketing, sales, and product development teams to align advertising initiatives with overall business objectives.
Accomplishments
- Increased advertising revenue by 25% by implementing a datadriven approach to campaign optimization
- Launched a successful rebranding campaign that resulted in a 15% increase in brand awareness
- Developed a new advertising strategy that resulted in a 20% increase in sales leads
- Negotiated a major advertising contract with a Fortune 500 company
- Managed a team of 20 creative professionals and led the development of awardwinning advertising campaigns
Awards
- American Advertising Award (ADDY) for Best in Show
- Effie Award for Marketing Effectiveness
- Clio Award for Creative Excellence
- Webby Award for Best Website
Certificates
- American Advertising Federation (AAF) Certified Advertising Executive
- Interactive Advertising Bureau (IAB) Digital Media Sales Certification
- Google AdWords Certification
- Facebook Blueprint Certification
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How To Write Resume For Advertising Vice President
- Quantify your accomplishments with specific metrics and data whenever possible.
- Highlight your expertise in digital advertising, as it is becoming increasingly important in today’s market.
- Demonstrate your ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
- Showcase your creative thinking and ability to develop innovative advertising concepts.
Essential Experience Highlights for a Strong Advertising Vice President Resume
- Develop and execute integrated advertising campaigns across multiple channels, including traditional, digital, and social media.
- Provide strategic direction and mentorship to a team of advertising professionals.
- Develop and implement a data-driven approach to advertising measurement and analytics.
- Collaborate with marketing, sales, and product development teams to align advertising initiatives with overall business objectives.
- Conduct market research, analyze competitive landscapes, and identify target audience segments to inform campaign strategy.
- Manage advertising budgets and ensure efficient allocation of resources.
- Negotiate and manage contracts with advertising agencies, media vendors, and content creators.
Frequently Asked Questions (FAQ’s) For Advertising Vice President
What are the key skills required to be an effective Advertising Vice President?
Effective Advertising Vice Presidents possess a combination of strategic thinking, creative vision, and data-driven analysis skills. They are also excellent communicators and collaborators, with a deep understanding of consumer behavior and market trends.
What are the most important trends in the advertising industry today?
The most important trends in the advertising industry today include the rise of digital advertising, the increasing importance of data and analytics, and the growing focus on personalization and customer experience.
What are the biggest challenges facing Advertising Vice Presidents today?
The biggest challenges facing Advertising Vice Presidents today include the need to adapt to the rapidly changing media landscape, the increasing competition for consumer attention, and the pressure to demonstrate the ROI of advertising campaigns.
What are the most common career paths for Advertising Vice Presidents?
Common career paths for Advertising Vice Presidents include moving into senior leadership roles within the advertising industry, such as Chief Marketing Officer or Chief Creative Officer. Some may also choose to start their own advertising agencies or consulting firms.
What is the average salary for an Advertising Vice President?
The average salary for an Advertising Vice President can vary depending on experience, location, and company size. According to Salary.com, the median annual salary for Advertising Vice Presidents in the United States is around $150,000.
What is the job outlook for Advertising Vice Presidents?
The job outlook for Advertising Vice Presidents is expected to be favorable in the coming years. As businesses continue to invest in advertising to reach their target audiences, the demand for skilled and experienced advertising professionals is likely to remain strong.