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Zion Howard
Copywriter
Summary
Highly skilled and experienced Copywriter with a proven track record of crafting compelling and persuasive copy that drives conversions, generates leads, and improves brand awareness. Proven ability to optimize website content for increased search engine visibility, develop successful content strategies, and collaborate effectively with marketing teams to create cohesive brand messaging.
Education
Bachelor’s degree in English, Communications
December 2014
Skills
- Headline Writing
- Storytelling
- Persuasive Writing
- Tone of Voice Development
- Keyword Research
- Call to Action Creation
Work Experience
Copywriter
- Conducted thorough keyword research and optimized website content for improved search engine visibility.
- Collaborated with designers and marketing teams to create cohesive brand messaging.
- Mastered various copywriting techniques, including persuasive writing, storytelling, and SEO optimization.
- Developed a successful content strategy that aligned with overall business goals.
Copywriter
- Conceptualized and executed captivating website landing pages that increased conversion rates by 25%.
- Developed compelling email marketing campaigns that generated leads and improved ROI by 15%.
- Crafted persuasive product descriptions and brochures that increased sales by 10%.
- Wrote engaging social media content that grew brand awareness by 20%.
Accomplishments
- Developed and executed a copywriting campaign that increased website traffic by 25%
- Wrote and edited website copy that resulted in a 15% increase in conversion rates
- Collaborated with design team to create marketing materials that won multiple industry awards
- Launched a social media campaign that generated over 500K impressions and drove significant engagement
- Conducted thorough market research and developed a brand voice that resonated with the target audience
Awards
- Won first place in the American Advertising Awards for Best Copywriting in a Direct Mail Campaign
- Recognized as a topperforming copywriter at the companys annual awards ceremony
- Received the companys Presidents Award for Outstanding Achievement in Copywriting
- Honored with a Gold ADDY Award for Best Copywriting in Social Media
Certificates
- Certified Copywriter through American Writers & Artists Institute (AWAI)
- Certified Content Marketing Strategist through Content Marketing Institute (CMI)
- HubSpot Inbound Marketing Certification
- Google Analytics Individual Qualification
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Essential Experience Highlights for a Strong Copywriter Resume
- Craft compelling website landing pages, email campaigns, product descriptions, brochures, and social media content that resonates with target audiences and achieves marketing goals.
- Conduct thorough keyword research and optimize website content for improved search engine visibility.
- Develop and implement content strategies that align with overall business objectives and target specific audience segments.
- Collaborate with designers, marketing teams, and other stakeholders to create cohesive and on-brand copywriting materials.
- Stay abreast of industry best practices and emerging trends in copywriting and content marketing.
Frequently Asked Questions (FAQ’s) For Copywriter
What are the key skills required to be a successful Copywriter?
Key skills for a successful Copywriter include strong writing and communication skills, creativity, the ability to conduct keyword research and optimize content for SEO, and a deep understanding of marketing principles.
What are the different types of copywriting?
There are many different types of copywriting, including website copywriting, email marketing copywriting, product description writing, social media copywriting, and SEO copywriting.
What is the difference between a Copywriter and a Content Writer?
Copywriters typically focus on creating persuasive and engaging copy that drives conversions, while Content Writers focus on creating informative and engaging content that educates and informs the audience.
What are the career prospects for Copywriters?
Copywriters are in high demand due to the increasing importance of digital marketing. There are many opportunities for advancement, including promotions to senior-level positions or specializing in a particular area of copywriting.
What are the challenges faced by Copywriters?
Copywriters face challenges such as tight deadlines, the need to stay up-to-date with industry trends, and the need to be able to write for a variety of audiences and purposes.
What are the tools that Copywriters use?
Copywriters use a variety of tools, including word processors, grammar checkers, plagiarism checkers, SEO tools, and project management tools.