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Jim Martinez
Director of Communications
Summary
A highly experienced Director of Communications with a proven track record of developing and implementing successful communications strategies that have increased brand awareness, generated revenue, and mitigated reputational risks. Led a team of communications professionals to create award-winning campaigns that generated over $1 million in revenue and developed a comprehensive communications strategy that increased brand awareness by 25%. Managed all aspects of internal and external communications, including media relations, employee communications, and social media, and established and maintained strong relationships with key media outlets to secure positive coverage for the organization. Developed and delivered presentations to senior executives on industry trends and best practices in communications and developed and implemented a communications measurement and evaluation plan to track the success of communications initiatives.
Education
Master’s in Communications
September 2017
Skills
- Strategic Communications
- Crisis Communications
- Media Relations
- Internal Communications
- Public Relations
- Social Media Marketing
Work Experience
Director of Communications
- Established and maintained strong relationships with key media outlets to secure positive coverage for the organization
- Developed and delivered presentations to senior executives on industry trends and best practices in communications
- Created and managed a company intranet and social media platform to foster employee engagement and collaboration
- Developed and implemented a communications measurement and evaluation plan to track the success of communications initiatives
Director of Communications
- Developed and implemented a comprehensive communications strategy that increased brand awareness by 25%
- Led a team of communications professionals to create awardwinning campaigns that generated over $1 million in revenue
- Managed all aspects of internal and external communications, including media relations, employee communications, and social media
- Developed and implemented a crisis communications plan that effectively mitigated reputational risks
Accomplishments
- Developed and implemented a crisis communications plan that reduced negative media coverage by 50%
- Launched a social media marketing campaign that increased website traffic by 20%
- Managed media relations for a highprofile product launch, resulting in over 100 positive media placements
- Created and executed a digital marketing strategy that generated over $1 million in revenue
- Developed a comprehensive communications plan for a merger that ensured a smooth transition for stakeholders
Awards
- PRWeek Award for Best in Crisis Communications
- MarCom Award for Best Integrated Marketing Campaign
- Bronze Anvil Award for Excellence in Public Relations
- SABRE Award for Best Digital Communications Campaign
Certificates
- Accredited Public Relations (APR)
- Certified Crisis Communication Professional (CCP)
- Certified Communication Professional (CCP)
- Certified Social Media Strategist (CSSM)
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Essential Experience Highlights for a Strong Director of Communications Resume
- Develop and implement comprehensive communications strategies to achieve organizational goals.
- Lead a team of communications professionals to create and execute effective communications campaigns.
- Manage all aspects of internal and external communications, including media relations, employee communications, and social media.
- Develop and implement crisis communications plans to mitigate reputational risks.
- Establish and maintain strong relationships with key media outlets to secure positive coverage for the organization.
- Develop and deliver presentations to senior executives on industry trends and best practices in communications.
- Develop and implement communications measurement and evaluation plans to track the success of communications initiatives.
Frequently Asked Questions (FAQ’s) For Director of Communications
What are the key skills and experience required to be a successful Director of Communications?
Successful Directors of Communications typically have a strong understanding of strategic communications, crisis communications, media relations, internal communications, public relations, and social media marketing.
What are the most important qualities of a successful Director of Communications?
Effective Directors of Communications are typically excellent communicators with strong leadership skills. They are also able to think strategically, manage multiple projects simultaneously, and work well under pressure.
What are the biggest challenges facing Directors of Communications today?
Directors of Communications today face a number of challenges, including the need to keep up with the constantly changing media landscape, the increasing importance of social media, and the need to protect their organization’s reputation in a 24/7 news cycle.
What are the career prospects for Directors of Communications?
Directors of Communications can advance to senior leadership positions within their organization or move into consulting or other related fields.
What are the salary expectations for Directors of Communications?
Salaries for Directors of Communications vary depending on experience, location, and industry, but they typically range from $100,000 to $200,000 per year.
What are the benefits of working as a Director of Communications?
Directors of Communications enjoy a number of benefits, including the opportunity to work on high-profile projects, make a real impact on their organization, and develop their leadership skills.