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Jerry Hughes
Head of Advertising
Summary
Strategic and results-driven Head of Advertising with 10+ years of experience in developing and executing successful digital advertising campaigns. Proven ability to increase website traffic, generate revenue, and optimize ROI through data-driven decision-making. Expertise in media planning, audience analysis, social media marketing, and paid advertising. Strong leadership and management skills, effectively managing teams and fostering a collaborative work environment.
Education
Bachelor’s Degree in Marketing
May 2019
Skills
- Campaign Management
- Media Planning
- Audience Analysis
- Digital Marketing
- Social Media Marketing
- Paid Advertising
Work Experience
Head of Advertising
- Collaborated with marketing and sales teams to develop integrated marketing strategies that aligned with business objectives.
- Conducted market research and analysis to identify target audiences and develop effective advertising messages.
- Developed creative concepts and oversaw the production of advertising materials, including TV commercials, print ads, and online content.
- Utilized social media marketing to engage with target audiences and build brand awareness.
Head of Advertising
- Developed and executed digital advertising campaigns that increased website traffic by 25% and generated over $1 million in revenue.
- Managed a team of 10+ advertising professionals, overseeing all aspects of campaign development and execution.
- Developed and implemented a datadriven approach to advertising, using analytics to track campaign performance and optimize ROI.
- Negotiated and managed advertising contracts with major media outlets, securing costeffective placements for campaigns.
Accomplishments
- Led the development and execution of a multichannel advertising campaign for a Fortune 500 company, resulting in a 20% increase in sales revenue.
- Managed a team of 20+ creative professionals, overseeing the development and implementation of all advertising campaigns.
- Developed and implemented a new digital marketing strategy, resulting in a 40% increase in website traffic and a 20% increase in leads generated.
- Oversaw the rebranding process for a major consumer electronics company, including the development of a new brand identity, advertising campaigns, and packaging design.
- Managed the advertising budget of $20 million, ensuring that it was allocated effectively across all channels.
Awards
- Adweek Marketer of the Year Award (2023)
- Cannes Lions Gold Lion for Digital Strategy (2022)
- Marketing Excellence Award from the American Marketing Association (2021)
- Effie Award for Effectiveness in Integrated Marketing Communications (2020)
Certificates
- Google AdWords Certified Professional
- Google Analytics Individual Qualification
- Facebook Blueprint Certified
- IAB Digital Marketing Certification
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How To Write Resume For Head of Advertising
- Quantify your accomplishments with specific metrics to demonstrate the impact of your work.
- Highlight your expertise in both traditional and digital advertising channels.
- Showcase your ability to manage and lead a team of advertising professionals.
- Demonstrate your understanding of the latest advertising technologies and platforms.
Essential Experience Highlights for a Strong Head of Advertising Resume
- Develop and execute comprehensive advertising strategies that align with business objectives.
- Manage and oversee all aspects of advertising campaigns, including budget allocation, media selection, and creative development.
- Conduct thorough market research and analysis to identify target audiences and develop effective advertising messages.
- Negotiate and manage advertising contracts with major media outlets to secure cost-effective placements.
- Collaborate with marketing and sales teams to ensure integrated marketing efforts that drive business growth.
- Monitor campaign performance in real-time, using analytics to track key metrics and optimize ROI.
- Stay abreast of industry trends and best practices in advertising and digital marketing.
Frequently Asked Questions (FAQ’s) For Head of Advertising
What are the key skills required to be successful as a Head of Advertising?
A successful Head of Advertising typically possesses a combination of skills, including campaign management, media planning, audience analysis, digital marketing, social media marketing, paid advertising, and leadership.
What is the typical salary range for a Head of Advertising?
The salary range for a Head of Advertising can vary depending on factors such as experience, location, and company size. According to Salary.com, the average salary for a Head of Advertising in the United States is around $120,000 per year.
What are the career prospects for a Head of Advertising?
Individuals with experience as a Head of Advertising can pursue various career paths, including Chief Marketing Officer (CMO), Vice President of Marketing, or Director of Marketing. They may also transition into roles in consulting or academia.
What are the common challenges faced by Heads of Advertising?
Heads of Advertising often face challenges such as keeping up with the latest industry trends, managing budgets effectively, and staying ahead of the competition. Additionally, they may need to navigate complex media landscapes and meet the demands of stakeholders.
How can I prepare for an interview for a Head of Advertising role?
To prepare for an interview for a Head of Advertising role, it is essential to research the company, practice answering common interview questions, and prepare examples of your work that showcase your skills and experience.
What are some of the essential qualities of a successful Head of Advertising?
Successful Heads of Advertising typically possess a strong understanding of marketing principles, exceptional communication and presentation skills, and the ability to think strategically and creatively.
What are some tips for writing a standout resume for a Head of Advertising role?
When writing a resume for a Head of Advertising role, it is important to highlight your relevant skills and experience, quantify your accomplishments, and tailor your resume to the specific requirements of the job you are applying for.
What are some of the key responsibilities of a Head of Advertising?
Key responsibilities of a Head of Advertising include developing and executing advertising strategies, managing advertising campaigns, conducting market research, negotiating advertising contracts, and collaborating with marketing and sales teams.