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Nash Cooper
Head of Brand Marketing
Summary
A highly motivated and experienced Head of Brand Marketing with a proven track record of success in developing and executing strategic brand marketing campaigns. Led the rebranding initiative for [Company Name], resulting in a 20% uplift in sales and improved brand perception. Developed and implemented a comprehensive brand strategy for [Company Name], resulting in a 30% increase in market share. Managed a team of creative professionals, delivering high-quality brand experiences across multiple channels. Launched a new product line for [Company Name], resulting in a 45% increase in revenue within the first year. Revamped the company’s website, improving conversion rates by 30% through enhanced user experience.
Education
Marketing
December 2017
Skills
- Brand Management
- Marketing Strategy
- Brand Positioning
- Market Research
- Digital Marketing
- Social Media Marketing
Work Experience
Head of Brand Marketing
- Developed and implemented a social media strategy that resulted in a 50% increase in followers and a 25% increase in engagement.
- Collaborated with sales and product development teams to ensure that brand messaging was aligned with customer needs.
- Developed and executed a brand identity refresh that resulted in a 10% increase in brand recognition.
- Managed a team of creative professionals to develop and produce high-quality marketing materials.
Head of Brand Marketing
- Developed and executed a brand strategy that resulted in a 20% increase in brand awareness and a 15% increase in sales.
- Led a team of marketing professionals in developing and implementing a comprehensive digital marketing campaign that generated over 1 million leads.
- Managed a budget of $1 million to develop and execute a successful brand campaign across multiple channels.
- Conducted market research to identify target audience and develop targeted marketing campaigns.
Accomplishments
- Led the rebranding initiative, resulting in a 20% uplift in sales and improved brand perception.
- Developed and implemented a comprehensive brand strategy, resulting in a 30% increase in market share.
- Managed a team of creative professionals, delivering highquality brand experiences across multiple channels.
- Launched a new product line, resulting in a 45% increase in revenue within the first year.
- Revamped the companys website, improving conversion rates by 30% through enhanced user experience.
Awards
- AMA Marketer of the Year Award for driving a 35% increase in brand awareness through innovative campaigns.
- Effie Award for developing a highly successful social media campaign that increased brand engagement by 40%.
- Shorty Award for excellence in social media marketing, recognized for innovative use of influencers.
- Global Marketer of the Year Award, recognizing exceptional contributions to the field of branding.
Certificates
- Certified Brand Manager
- Digital Marketing Institute Certification
- Google Analytics Individual Qualification
- HubSpot Inbound Marketing Certification
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How To Write Resume For Head of Brand Marketing
- Highlight your experience in developing and executing successful brand marketing campaigns.
- Demonstrate your ability to manage a team of creative professionals and deliver high-quality work.
- Showcase your knowledge of market research and your ability to develop effective marketing strategies.
- Emphasize your ability to stay up-to-date on the latest marketing trends and technologies.
Essential Experience Highlights for a Strong Head of Brand Marketing Resume
- Develop and execute strategic brand marketing campaigns.
- Manage a team of creative professionals to deliver high-quality brand experiences.
- Conduct market research to identify target audiences and develop marketing strategies.
- Monitor brand performance and make adjustments to marketing campaigns as needed.
- Stay up-to-date on the latest marketing trends and technologies.
- Collaborate with other departments to ensure that marketing campaigns are aligned with the company’s overall business goals.
Frequently Asked Questions (FAQ’s) For Head of Brand Marketing
What is the role of a Head of Brand Marketing?
The role of a Head of Brand Marketing is to develop and execute strategic brand marketing campaigns that will increase brand awareness, improve brand perception, and drive sales.
What are the key responsibilities of a Head of Brand Marketing?
The key responsibilities of a Head of Brand Marketing include developing and executing brand marketing campaigns, managing a team of creative professionals, conducting market research, and monitoring brand performance.
What are the qualifications for a Head of Brand Marketing?
The qualifications for a Head of Brand Marketing typically include a bachelor’s degree in marketing or a related field, as well as several years of experience in brand marketing.
What are the career prospects for a Head of Brand Marketing?
The career prospects for a Head of Brand Marketing are excellent. With experience, a Head of Brand Marketing can move up to become a Chief Marketing Officer (CMO) or even a CEO.
What are the challenges facing Head of Brand Marketing?
The challenges facing Head of Brand Marketing include keeping up with the latest marketing trends and technologies, developing effective marketing campaigns that resonate with target audiences, and measuring the success of marketing campaigns.
How can I become a Head of Brand Marketing?
To become a Head of Brand Marketing, you will need to obtain a bachelor’s degree in marketing or a related field, gain experience in brand marketing, and develop your leadership skills.