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Joe Bennett
Head of Public Relations
Summary
Highly accomplished and results-oriented Head of Public Relations with over 10 years of experience in developing and executing successful public relations campaigns. Proven ability to increase brand awareness, generate revenue, and manage public relations crises effectively. Expertise in media relations, public speaking, crisis communication, reputation management, content marketing, and social media management.
Education
Bachelor’s degree in Public Relations
December 2016
Skills
- Media Relations
- Public Speaking
- Crisis Communication
- Reputation Management
- Content Marketing
- Social Media Management
Work Experience
Head of Public Relations
- Conducted media training for company executives and spokespersons, ensuring they were well-prepared to handle media requests and deliver key messages effectively.
- Developed and implemented a social media monitoring program to track and analyze online conversations about the company and its products, identifying opportunities for engagement and addressing potential issues.
- Created and managed a media center on the company website, providing journalists with easy access to press releases, fact sheets, and other relevant information.
- Collaborated with other marketing and communications team members to ensure alignment and consistency in all messaging and communications activities.
Head of Public Relations
- Successfully developed and executed an integrated communications strategy that resulted in a 25% increase in brand awareness and a 15% increase in sales.
- Managed all aspects of public relations activities, including media relations, social media marketing, and blogger outreach, resulting in a 30% increase in website traffic and a 20% increase in social media engagement.
- Developed and implemented a comprehensive crisis communications plan that successfully mitigated the impact of a negative news story on the company’s reputation.
- Built and maintained strong relationships with key media outlets and industry influencers, resulting in regular positive coverage in industry publications and speaking opportunities at major conferences.
Accomplishments
- Developed and executed a successful public relations campaign that increased brand awareness by 25% and generated over $100,000 in revenue
- Managed a team of public relations professionals and oversaw all aspects of public relations for a Fortune 500 company
- Developed and implemented a social media strategy that resulted in a 50% increase in followers and engagement
- Created and managed a public relations crisis plan that effectively mitigated negative publicity and maintained brand reputation
- Developed and executed a public relations campaign that helped launch a new product and generate over $5 million in sales
Awards
- PRWeek Best Public Relations Campaign of the Year
- PRSA Silver Anvil Award for Excellence in Public Relations
- SABRE Award for Superior Achievement in Branding
- Public Relations Society of America Fellow
Certificates
- Accredited Public Relations (APR)
- Certified Public Relations Counselor (CPRC)
- Certified Crisis Communication Professional (CCCP)
- Certified Measurement Professional (CMP)
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How To Write Resume For Head of Public Relations
- Quantify your accomplishments with specific metrics to demonstrate the impact of your work.
- Highlight your expertise in crisis communication and reputation management, as these skills are highly valued in the industry.
- Showcase your ability to build and maintain strong relationships with media outlets.
- Stay up-to-date on the latest public relations trends and technologies to demonstrate your commitment to professional development.
Essential Experience Highlights for a Strong Head of Public Relations Resume
- Develop and implement strategic public relations campaigns to enhance brand reputation and visibility
- Manage and oversee a team of public relations professionals to ensure seamless execution of PR initiatives
- Cultivate and maintain relationships with key media outlets to secure positive coverage and build credibility
- Monitor media landscape, identify emerging trends, and develop proactive PR strategies to address potential issues
- Create and distribute compelling press releases, media kits, and other PR materials to effectively communicate key messages
- Conduct media training for executives and spokespeople to prepare them for media interactions
- Evaluate the effectiveness of public relations campaigns and make data-driven recommendations for improvement
Frequently Asked Questions (FAQ’s) For Head of Public Relations
What are the key responsibilities of a Head of Public Relations?
The key responsibilities of a Head of Public Relations include developing and implementing strategic PR campaigns, managing a team of PR professionals, cultivating media relationships, monitoring the media landscape, creating and distributing PR materials, conducting media training, and evaluating the effectiveness of PR campaigns.
What skills are required to be a successful Head of Public Relations?
To be a successful Head of Public Relations, you need strong communication and interpersonal skills, as well as expertise in media relations, public speaking, crisis communication, reputation management, content marketing, and social media management.
What are the career prospects for a Head of Public Relations?
With experience, a Head of Public Relations can advance to senior leadership positions such as Vice President of Public Relations or Chief Communications Officer. They may also move into related fields such as marketing, communications, or public affairs.
What is the average salary for a Head of Public Relations?
The average salary for a Head of Public Relations varies depending on experience, location, and industry. According to Indeed, the average salary for a Head of Public Relations in the United States is around $110,000 per year.
What are the challenges facing Head of Public Relations?
Head of Public Relations face a number of challenges, including the need to stay up-to-date on the latest trends in media and communications, the need to manage a team of professionals, and the need to deal with crises and negative publicity.
What are the rewards of being a Head of Public Relations?
The rewards of being a Head of Public Relations include the opportunity to make a difference in the world, the opportunity to work with a team of talented professionals, and the opportunity to learn and grow in a constantly changing field.
What is the difference between a Head of Public Relations and a Public Relations Manager?
A Head of Public Relations is a senior-level executive who is responsible for the overall public relations strategy of an organization. A Public Relations Manager is a mid-level manager who is responsible for implementing the public relations strategy and managing a team of PR professionals.