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Rocco Barnes
Head of Sales Promotion
Summary
Accomplished and results-oriented Head of Sales Promotion with over 7 years of experience in developing and executing successful sales promotions that have consistently exceeded targets. Proven expertise in sales forecasting, customer relationship management, and product and market research. Skilled in data analysis, negotiation, and budget management. A highly motivated and strategic leader with a proven track record of driving sales growth and building strong relationships with key stakeholders.
Education
Bachelor of Science in Marketing
April 2015
Skills
- Sales and Marketing Strategy Development
- Sales Forecasting and Analytics
- Customer Relationship Management (CRM)
- Product and Market Research
- Pricing and Revenue Optimization
- Team Leadership and Management
Work Experience
Head of Sales Promotion
- Negotiated vendor contracts to secure the most favorable terms and pricing for sales promotion materials.
- Developed and managed budgets for sales promotion programs, ensuring costeffectiveness and return on investment.
- Established relationships with key influencers and partners to promote sales promotion programs.
- Utilized social media and digital marketing channels to reach target audiences and promote sales promotions.
Head of Sales Promotion
- Developed and implemented a comprehensive sales promotion campaign that increased sales by 25%.
- Managed a team of sales promotion specialists responsible for developing and executing sales promotion programs.
- Collaborated with marketing and sales teams to develop integrated sales and marketing campaigns.
- Utilized data analysis to measure the effectiveness of sales promotion programs and make datadriven decisions.
Accomplishments
- Led the sales promotion team to exceed sales targets by 20%, resulting in increased revenue of $1.5 million
- Developed and implemented a loyalty program that increased customer retention by 15%
- Managed a team of 10 sales promotion professionals to execute successful campaigns across multiple channels
- Collaborated with marketing and product teams to develop integrated sales promotion strategies
- Launched a social media campaign that generated 50,000 leads and increased brand awareness by 30%
Awards
- Sales Promotion Executive of the Year, awarded by the American Marketing Association
- Recognized with the Top Sales Promotion Manager award at the industrys annual conference
- Received the Excellence in Sales Promotion award for exceptional contributions to the field
- Honored with the Sales Promotion Innovator award for pioneering the use of AI in sales promotion
Certificates
- Certified Sales Professional (CSP)
- Professional Sales Management (PSM)
- Certified Sales Leadership (CSL)
- Certified Professional in Revenue Management (CPRM)
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How To Write Resume For Head of Sales Promotion
- Quantify your accomplishments with specific metrics and results.
- Highlight your skills in data analysis, forecasting, and customer relationship management.
- Demonstrate your ability to develop innovative and effective sales promotion strategies.
- Showcase your experience in managing and motivating teams.
Essential Experience Highlights for a Strong Head of Sales Promotion Resume
- Develop and implement comprehensive sales promotion campaigns to achieve revenue targets
- Manage a team of sales promotion specialists to develop and execute promotional programs
- Collaborate with marketing and sales teams to align sales and marketing strategies
- Conduct market research to identify customer needs and develop targeted promotions
- Negotiate vendor contracts for promotional materials and services to ensure cost-effectiveness
- Manage budgets for sales promotion programs and ensure return on investment
- Monitor and evaluate the effectiveness of sales promotion campaigns and make data-driven decisions
Frequently Asked Questions (FAQ’s) For Head of Sales Promotion
What are the key responsibilities of a Head of Sales Promotion?
The key responsibilities of a Head of Sales Promotion include developing and executing sales promotion campaigns, managing a team of sales promotion specialists, collaborating with marketing and sales teams, conducting market research, negotiating vendor contracts, managing budgets, and monitoring and evaluating the effectiveness of sales promotion campaigns.
What are the qualifications for becoming a Head of Sales Promotion?
To become a Head of Sales Promotion, you typically need a bachelor’s degree in marketing or a related field, along with several years of experience in sales and marketing. Strong leadership, communication, and analytical skills are also essential.
What is the career path for a Head of Sales Promotion?
With experience and success, a Head of Sales Promotion can advance to roles such as Vice President of Sales or Chief Marketing Officer.
What are the salary expectations for a Head of Sales Promotion?
The salary expectations for a Head of Sales Promotion vary depending on experience, industry, and location. According to Glassdoor, the average salary for a Head of Sales Promotion in the United States is around $120,000 per year.
What are the challenges faced by a Head of Sales Promotion?
Some of the challenges faced by a Head of Sales Promotion include developing effective sales promotion campaigns, managing a team, staying up-to-date on industry trends, and meeting the demands of customers and stakeholders.