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Manuel Davis
Internet Media Planner
Summary
Experienced Internet Media Planner with a proven track record of success in developing and executing data-driven digital marketing campaigns. Expertise in programmatic advertising, audience segmentation, and campaign optimization. Demonstrated ability to negotiate media contracts and manage multi-channel budgets to maximize ROI.
Skilled in utilizing industry-standard media buying platforms and analytics tools to monitor campaign performance and identify areas for improvement. Strong understanding of SEO and SEM techniques to enhance organic and paid search visibility.
Seeking a challenging role where I can leverage my skills and experience to drive growth and success for a forward-thinking organization.
Education
Bachelor’s degree in Marketing, Advertising
May 2019
Skills
- Programmatic Advertising
- Digital Media Planning
- Audience Segmentation
- Campaign Optimization
- Data Analysis and Reporting
- Market Research
Work Experience
Internet Media Planner
- Collaborated with crossfunctional teams including marketing, analytics, and engineering to develop and execute integrated campaigns.
- Monitored campaign performance using key performance indicators (KPIs) and analytics dashboards to identify areas for improvement and optimization.
- Managed multichannel budgets, optimizing allocation across different platforms to maximize ROI.
- Utilized search engine optimization (SEO) and search engine marketing (SEM) techniques to enhance organic and paid search visibility.
Internet Media Planner
- Executed annual programmatic media plan for Fortune 100 clients, optimizing strategies across channels including display, social, video, and audio.
- Developed and implemented datadriven digital marketing campaigns, utilizing proprietary tools to analyze audience behavior and optimize ad performance.
- Negotiated media contracts with publishers and vendors to secure optimal rates and placements for campaigns.
- Utilized industrystandard media buying platforms such as Google Ad Manager, DV360, and Adobe Advertising Cloud to manage campaigns.
Accomplishments
- Developed and implemented a digital media plan that increased website traffic by 25% and generated $1 million in revenue
- Led the development and execution of a social media campaign that resulted in a 15% increase in brand awareness
- Collaborated with a team of engineers to develop a proprietary targeting tool that improved campaign performance by 10%
- Managed a team of digital media planners and analysts responsible for planning and executing multichannel campaigns
- Developed a comprehensive digital marketing strategy for a Fortune 500 company that resulted in a 20% increase in sales
Awards
- AVA Digital Award for Best Use of Digital Advertising for an Integrated Marketing Campaign
- IAB MIXX Award for Excellence in Digital Media Planning
- OMMA Award for Best Use of Data and Analytics in Digital Marketing
- Adweek Media Plan of the Year Award
Certificates
- IAB Digital Media Planning Certification
- Google AdWords Certification
- Facebook Blueprint Certification
- Amazon Advertising Certification
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How To Write Resume For Internet Media Planner
- Highlight your expertise in programmatic advertising and data-driven campaign optimization.
- Showcase your ability to negotiate favorable media contracts and manage budgets effectively.
- Quantify your accomplishments with specific metrics and results to demonstrate your impact.
- Demonstrate your understanding of the latest digital marketing trends and technologies.
Essential Experience Highlights for a Strong Internet Media Planner Resume
- Develop and execute programmatic media plans across multiple channels, including display, social, video, and audio.
- Conduct market research and analyze audience behavior to identify target segments and develop effective marketing strategies.
- Negotiate media contracts with publishers and vendors to secure optimal rates and placements for campaigns.
- Manage campaign budgets and optimize allocation across different platforms to maximize ROI.
- Monitor campaign performance using KPIs and analytics dashboards, and identify areas for improvement and optimization.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
- Stay abreast of industry trends and best practices in digital advertising and media planning.
Frequently Asked Questions (FAQ’s) For Internet Media Planner
What are the key skills required for an Internet Media Planner?
Key skills for an Internet Media Planner include programmatic advertising, digital media planning, audience segmentation, campaign optimization, data analysis and reporting, and market research.
What is the role of an Internet Media Planner?
An Internet Media Planner develops and executes digital marketing campaigns across various channels, including display, social, video, and audio. They analyze audience behavior, negotiate media contracts, and optimize budgets to achieve campaign goals.
What are the career prospects for an Internet Media Planner?
Internet Media Planners have strong career prospects, as businesses increasingly rely on digital marketing. They can advance to roles such as Digital Marketing Manager, Media Director, or Chief Marketing Officer.
What is the salary range for an Internet Media Planner?
The salary range for an Internet Media Planner varies based on experience, location, and company size. According to Glassdoor, the average salary for an Internet Media Planner in the United States is around $80,000 per year.
What are the educational requirements for an Internet Media Planner?
Most Internet Media Planners hold a bachelor’s degree in marketing, advertising, or a related field. Some employers may also consider candidates with experience in digital marketing or media planning.
What are the best companies for Internet Media Planners?
Top companies for Internet Media Planners include Google, Meta, Amazon, Microsoft, and Adobe.
What is the job outlook for Internet Media Planners?
The job outlook for Internet Media Planners is expected to grow in the coming years, as businesses continue to invest in digital marketing.
What are the challenges faced by Internet Media Planners?
Some challenges faced by Internet Media Planners include staying abreast of industry trends, optimizing campaigns across multiple channels, and measuring the effectiveness of digital marketing efforts.