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Easton Henderson
Media Manager
Summary
Highly accomplished Media Manager with 5+ years of experience developing and executing successful media strategies. Proven ability to increase brand awareness, generate leads, and drive business growth. Expertise in digital media planning, social media marketing, content creation, media analytics, SEO, and marketing automation.
Successfully managed a team of media professionals and collaborated with senior executives to align media strategies with overall business objectives. Negotiated and managed media contracts to secure favorable rates and terms, and developed strong relationships with key media outlets. Utilized industry-leading tools and software to manage media campaigns, track results, and measure ROI. Demonstrated ability to create and manage engaging social media content that effectively promoted brand messaging and increased audience engagement.
Education
Bachelor’s degree in Communications or related field
April 2017
Skills
- Digital Media Planning
- Social Media Marketing
- Content Creation
- Media Analytics
- Search Engine Optimization (SEO)
- Marketing Automation
Work Experience
Media Manager
- Developed and maintained relationships with key media outlets to build brand credibility and secure positive coverage.
- Monitored and analyzed media performance metrics to track progress and identify areas for improvement.
- Utilized industryleading tools and software to manage media campaigns, track results, and measure ROI.
- Created and managed social media content calendars to engage with target audiences and promote brand messaging.
Media Manager
- Developed and implemented a comprehensive media strategy that increased brand awareness by 25% and generated a 15% increase in qualified leads.
- Managed a team of media professionals to create and execute integrated marketing campaigns across multiple channels, including digital, social media, and broadcast.
- Collaborated with senior executives to develop and align media strategies with overall business objectives.
- Negotiated and managed media contracts with vendors to secure the most favorable rates and terms.
Accomplishments
- Challenged Developed and implemented a comprehensive media strategy that resulted in a 30% increase in brand awareness.
- Action Led a team of media planners and buyers to execute a multichannel advertising campaign that achieved a 40% increase in sales conversions.
- Result Negotiated favorable rates and contracts with media vendors, securing a 15% reduction in overall media spend.
- Challenged Implemented a datadriven approach to media planning, leveraging analytics to optimize campaign performance.
- Action Developed and managed performancebased compensation models for media agencies, ensuring alignment with business objectives.
Awards
- Received the Media Excellence Award for outstanding achievement in media planning and execution.
- Recognized with the Industry Leadership Award for pioneering innovative media strategies that drove significant business growth.
- Honored with the Media Measurement Award for developing and implementing effective metrics frameworks to track and analyze media performance.
- Won the Media Management Innovation Award for developing a groundbreaking media measurement tool that improved campaign effectiveness.
Certificates
- Google Analytics Individual Qualification
- Hootsuite Social Marketing Certification
- HubSpot Inbound Marketing Certification
- Agile Marketing Certification
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How To Write Resume For Media Manager
- Highlight your experience and success in developing and executing media strategies that have driven measurable results.
- Showcase your expertise in digital media planning, social media marketing, content creation, media analytics, SEO, and marketing automation.
- Quantify your accomplishments whenever possible, using specific metrics to demonstrate the impact of your work.
- Tailor your resume to each job you apply for, highlighting the skills and experience that are most relevant to the specific role.
Essential Experience Highlights for a Strong Media Manager Resume
- Develop and implement comprehensive media strategies to achieve business goals
- Lead and manage a team of media professionals to execute integrated marketing campaigns
- Collaborate with senior executives to align media strategies with overall business objectives
- Negotiate and manage media contracts to secure the most favorable rates and terms
- Monitor and analyze media performance metrics to track progress and identify areas for improvement
- Develop and maintain relationships with key media outlets to build brand credibility and secure positive coverage
- Stay abreast of industry trends and best practices in media management
Frequently Asked Questions (FAQ’s) For Media Manager
What are the key responsibilities of a Media Manager?
The key responsibilities of a Media Manager include developing and implementing media strategies, managing a team of media professionals, negotiating and managing media contracts, monitoring and analyzing media performance metrics, and developing and maintaining relationships with key media outlets.
What are the most important skills for a Media Manager?
The most important skills for a Media Manager include digital media planning, social media marketing, content creation, media analytics, SEO, and marketing automation.
What is the career outlook for Media Managers?
The career outlook for Media Managers is positive, with job growth expected to be faster than average over the next decade.
What are the earning prospects for Media Managers?
The earning prospects for Media Managers are good, with median annual salaries varying depending on experience and location.
What are the educational requirements for Media Managers?
Most Media Managers have a bachelor’s degree in communications or a related field.
What are the top companies hiring Media Managers?
Some of the top companies hiring Media Managers include Google, Meta, and Amazon.