Are you a seasoned Online Advertising Director seeking a new career path? Discover our professionally built Online Advertising Director Resume Template. This time-saving tool provides a solid foundation for your job search. Simply click “Edit Resume” to customize it with your unique experiences and achievements. Customize fonts and colors to match your personal style and increase your chances of landing your dream job. Explore more Resume Templates for additional options.
Kenny Griffin
Online Advertising Director
Summary
Highly experienced Online Advertising Director with a proven track record of success in developing, implementing, and optimizing digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Amazon Ads. In-depth knowledge of programmatic advertising, data analytics, and reporting, with a strong focus on delivering measurable results. Proven ability to collaborate with creative teams, negotiate vendor relationships, and lead a team of online advertising specialists. Expertise in developing cross-channel marketing strategies to drive brand awareness, lead generation, and sales across multiple online channels.
Education
Bachelor’s Degree in Marketing or related
March 2019
Skills
- Digital Marketing Strategy
- PPC Campaign Management
- Programmatic Advertising
- Data Analytics and Reporting
- Search Engine Optimization (SEO)
- Social Media Marketing
Work Experience
Online Advertising Director
- Utilized advanced analytics tools to track campaign performance, identify trends, and make datainformed decisions to continuously optimize campaigns.
- Created and implemented comprehensive reporting dashboards to provide stakeholders with realtime insights into campaign performance and ROI.
- Developed and executed crosschannel marketing strategies to drive brand awareness, lead generation, and sales across multiple online channels.
- Led a team of online advertising specialists to manage and optimize multiple campaigns simultaneously, ensuring seamless execution and delivery of desired results.
Online Advertising Director
- Launched and managed programmatic advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Amazon Ads, resulting in a 20% increase in website traffic.
- Developed and implemented a datadriven approach to audience targeting and segmentation, leveraging analytics to optimize campaign performance and achieve a 15% reduction in costperacquisition.
- Collaborated with creative teams to develop compelling ad content that aligns with brand messaging and resonates with target audiences, leading to a 10% increase in conversion rates.
- Negotiated and managed vendor relationships with thirdparty ad networks and publishers to secure favorable rates and maximize ROI.
Accomplishments
- Increased website traffic by 25% through targeted online advertising campaigns.
- Optimized online ad campaigns resulting in a 15% increase in conversion rates.
- Reduced costperacquisition by 10% by leveraging datadriven audience targeting.
- Successfully managed multichannel online advertising campaigns, increasing brand awareness by 20%.
- Implemented advanced analytics techniques to track and measure online advertising performance, optimizing ROI.
Awards
- Received the Online Advertising Excellence Award for outstanding results in online campaign management.
- Recognized with the Digital Marketing Leadership Award for exceptional marketing strategies.
- Awarded the Online Advertising Innovator of the Year for groundbreaking advertising approaches.
- Received the Digital Marketing Achievement Award for successful online advertising campaigns.
Certificates
- Certified Digital Marketing Professional (CDMP)
- Professional Certified Marketer (PCM)
- Certified Marketing Executive (CME)
- Digital Marketing Institute (DMI) Professional Diploma
Career Expert Tips:
- Select the ideal resume template to showcase your professional experience effectively.
- Master the art of resume writing to highlight your unique qualifications and achievements.
- Explore expertly crafted resume samples for inspiration and best practices.
- Build your best resume for free this new year with ResumeGemini. Enjoy exclusive discounts on ATS optimized resume templates.
How To Write Resume For Online Advertising Director
- Highlight your experience in developing and executing successful digital advertising campaigns, quantifying results with specific metrics.
- Showcase your expertise in data analysis and reporting, demonstrating your ability to make data-informed decisions to optimize campaign performance.
- Emphasize your strong negotiation skills and ability to manage vendor relationships for cost-effective advertising solutions.
- Provide examples of cross-channel marketing campaigns that you have developed and executed to drive measurable results for your organization.
- Showcase your leadership skills and ability to manage a team of online advertising specialists.
Essential Experience Highlights for a Strong Online Advertising Director Resume
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Plan, launch, and manage programmatic advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Amazon Ads.
- Conduct in-depth data analysis to identify target audiences, optimize campaign performance, and maximize ROI.
- Negotiate and manage vendor relationships with third-party ad networks and publishers to secure favorable rates.
- Collaborate with creative teams to develop compelling ad content that aligns with brand messaging and resonates with target audiences.
- Lead and manage a team of online advertising specialists to ensure seamless execution and delivery of campaign goals.
- Provide strategic guidance and support to other marketing teams to ensure alignment and maximize marketing efforts.
Frequently Asked Questions (FAQ’s) For Online Advertising Director
What are the key skills required for an Online Advertising Director?
Key skills for an Online Advertising Director include digital marketing strategy, PPC campaign management, programmatic advertising, data analytics and reporting, search engine optimization (SEO), and social media marketing.
What are the typical responsibilities of an Online Advertising Director?
Responsibilities of an Online Advertising Director include developing and executing digital marketing strategies, managing programmatic advertising campaigns, conducting data analysis, negotiating vendor relationships, collaborating with creative teams, and leading a team of online advertising specialists.
What is the career path for an Online Advertising Director?
Individuals with experience as Online Advertising Directors can advance to roles such as Director of Digital Marketing, VP of Marketing, or Chief Marketing Officer.
What is the average salary for an Online Advertising Director?
The average salary for an Online Advertising Director can vary depending on factors such as experience, location, and company size. According to Glassdoor, the average base salary for Online Advertising Directors in the United States is around $115,000 per year.
What are the top companies that hire Online Advertising Directors?
Top companies that hire Online Advertising Directors include Google, Facebook, Amazon, Microsoft, and Apple.
What is the job outlook for Online Advertising Directors?
The job outlook for Online Advertising Directors is expected to grow in the coming years as businesses continue to invest in digital advertising to reach their target audiences. The U.S. Bureau of Labor Statistics projects a 10% growth in employment for advertising, promotions, and marketing managers from 2021 to 2031.
What are the educational requirements for an Online Advertising Director?
Online Advertising Directors typically have a bachelor’s degree in marketing, advertising, or a related field. Some employers may also require candidates to have a master’s degree in business administration (MBA) or a related field.
What are the certification programs available for Online Advertising Directors?
There are several certification programs available for Online Advertising Directors, such as the Google Ads Certification and the Facebook Blueprint Certification. These certifications can demonstrate your knowledge and skills in digital advertising and help you stand out in the job market.