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Brigham Taylor
Program Director/Traffic Director
Summary
Highly accomplished Program Director/Traffic Director with 10+ years of experience in the broadcast industry. Proven ability to direct and manage teams, implement innovative traffic management solutions, develop and execute successful digital marketing campaigns, and build strong relationships with key clients. Expertise in program management, traffic management, broadcast operations, scheduling and logistics, production management, and content acquisition.
Education
Bachelor’s Degree in Communications or a related field
January 2015
Skills
- Program Management
- Traffic Management
- Broadcast Operations
- Scheduling and Logistics
- Production Management
- Content Acquisition
Work Experience
Program Director/Traffic Director
- Oversaw the development and implementation of a new web analytics platform, providing realtime insights into traffic patterns and user behavior.
- Utilized search engine optimization (SEO) techniques to improve visibility and search rankings, resulting in a 20% increase in organic traffic.
- Conducted regular traffic audits and analysis to identify areas for improvement and implement best practices.
- Developed and managed a robust content calendar that aligned with marketing goals and traffic objectives.
Program Director/Traffic Director
- Directed and managed a team of 10+ traffic managers, ensuring the smooth flow and optimization of traffic across all platforms.
- Implemented a new traffic management system that reduced latency by 25% and increased website conversion rates by 12%.
- Developed and executed a comprehensive digital marketing campaign that resulted in a 30% increase in website traffic and a 15% increase in qualified leads.
- Built and maintained strong relationships with key clients, providing exceptional service and ensuring their satisfaction.
Accomplishments
- Implemented a new traffic management system, which reduced planning and scheduling time by 20% and improved accuracy by 15%.
- Developed and implemented a digital asset management system, centralizing content storage and streamlining access for multiple departments, saving an estimated $50,000 annually.
- Led a team in optimizing broadcast schedules, increasing audience reach by 10% and generating an additional $1 million in revenue through targeted advertising campaigns.
- Successfully managed highprofile live events, ensuring seamless content delivery and audience engagement, resulting in positive feedback and increased viewership.
- Established strong relationships with key external vendors and partners, negotiating favorable contracts and securing access to cuttingedge technologies.
Awards
- Won the Broadcast Traffic Management Associations Traffic Director of the Year Award for exceptional planning and execution of complex traffic schedules.
- Recognized with the National Association of Broadcasters Crystal Award for innovative use of technology in streamlining broadcast operations.
- Received the Alliance for Women in Medias Leadership Award for advancing women in the broadcasting industry and promoting gender diversity.
Certificates
- SMPTE Certified Broadcast Engineer
- Certified Professional in Broadcast Management (CPBM)
- Certified Broadcast Advertising Executive (CBAE)
- NAB Traffic Manager Certification
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How To Write Resume For Program Director/Traffic Director
- Start with a strong resume summary that highlights your key skills and experience.
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Essential Experience Highlights for a Strong Program Director/Traffic Director Resume
- Directed and managed a team of 10+ traffic managers, providing strategic guidance and ensuring the smooth flow and optimization of traffic across all platforms.
- Led the implementation of a new traffic management system that significantly reduced latency and increased website conversion rates.
- Developed and executed comprehensive digital marketing campaigns that resulted in substantial increases in website traffic and qualified leads.
- Built and maintained strong relationships with key clients, consistently exceeding expectations and ensuring their satisfaction.
- Oversaw the development and implementation of a web analytics platform, providing real-time insights into traffic patterns and user behavior.
- Employed search engine optimization (SEO) techniques to improve website visibility and organic search rankings.
- Conducted regular traffic audits and analysis to identify areas for improvement and implement best practices.
Frequently Asked Questions (FAQ’s) For Program Director/Traffic Director
What are the key skills and qualifications required for a Program Director/Traffic Director?
Program Directors/Traffic Directors should have a strong understanding of program management, traffic management, broadcast operations, scheduling and logistics, production management, and content acquisition. They should also be proficient in using various software and tools, including traffic management systems, web analytics platforms, and search engine optimization (SEO) tools.
What are the key responsibilities of a Program Director/Traffic Director?
Program Directors/Traffic Directors are responsible for planning, scheduling, and coordinating the flow of content across multiple platforms. They work with producers, directors, and other creative professionals to ensure that content is delivered on time and in accordance with the station’s programming guidelines. They also work with traffic managers to ensure that traffic is routed smoothly and efficiently.
What are the career prospects for Program Directors/Traffic Directors?
Program Directors/Traffic Directors can advance to management positions, such as Station Manager or General Manager. They may also move into other areas of the broadcast industry, such as production or programming.
What is the salary range for Program Directors/Traffic Directors?
The salary range for Program Directors/Traffic Directors varies depending on experience, location, and company size. According to Salary.com, the median salary for Program Directors in the United States is $95,000 per year.
What is the job outlook for Program Directors/Traffic Directors?
The job outlook for Program Directors/Traffic Directors is expected to be good over the next few years. As the demand for digital content continues to grow, Program Directors/Traffic Directors will be needed to manage the flow of content across multiple platforms.
What are some tips for writing a standout resume for a Program Director/Traffic Director position?
To write a standout resume for a Program Director/Traffic Director position, you should highlight your key skills and experience, quantify your accomplishments, tailor your resume to each specific job you apply for, and proofread your resume carefully before submitting it.