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Don Howard
Program/Music Director
Summary
As a highly accomplished Program/Music Director with over 10 years of experience, I have consistently exceeded expectations in developing and implementing comprehensive music programming strategies that drive listenership, engagement, and revenue growth. My expertise in music curation, artist relations, and social media marketing has enabled me to establish radio stations as destinations for new music and create a loyal following among diverse audiences. I am passionate about connecting listeners with exceptional music experiences and fostering a sense of community through the power of radio.
Education
Bachelor’s Degree in Music Business or a related field
January 2019
Skills
- Music Programming
- Event Planning
- Budget Management
- Artist Relations
- Social Media Marketing
- Digital Marketing
Work Experience
Program/Music Director
- Managed the stations budget effectively, negotiating contracts and securing sponsorships that resulted in a 10% increase in revenue.
- Developed and implemented a social media strategy that increased the stations online presence by 25% and fostered a sense of community among listeners.
- Hosted and produced a weekly podcast that featured interviews with musicians, industry professionals, and listeners, garnering over 50,000 downloads.
- Conducted market research to identify target audiences and tailor programming accordingly, resulting in a significant increase in listener satisfaction.
Program/Music Director
- Developed and implemented a comprehensive music programming strategy that increased listenership by 20% within the first six months.
- Curated and scheduled a diverse playlist of music that met the needs of a wide range of listeners, resulting in an increase in average daily listeners by 15%.
- Collaborated with artists and record labels to secure exclusive interviews and performances, enhancing listener engagement and establishing the station as a destination for new music.
- Led a team of onair personalities, providing guidance and support to ensure they delivered highquality, engaging content.
Accomplishments
- Increased station listenership by 25% through innovative programming and aggressive marketing campaigns
- Developed and implemented a new music scheduling system that resulted in a 10% increase in audience engagement
- Negotiated exclusive broadcasting rights for a major local sporting event, leading to a significant increase in station revenue
- Established strategic partnerships with local businesses and community organizations to promote programming and engage with the community
- Supervised and mentored a team of producers, music directors, and onair hosts, fostering a collaborative and resultsoriented work environment
Awards
- National Association of Broadcasters (NAB) Crystal Radio Award for Excellence in Programming
- Gracie Award for Outstanding Local Programming, News or Entertainment
- Association for Maximum Service Television (MSTV) Silver Screen Award for Best Community Service Programming
- Radio and Television Digital News Association (RTDNA) Edward R. Murrow Award for Excellence in Innovation
Certificates
- Certified Program Director
- Certified Music Director
- Certified Audio Engineer
- Certified Digital Marketing Specialist
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How To Write Resume For Program/Music Director
- Highlight your passion for music and your deep understanding of different genres and musical styles.
- Showcase your creativity and ability to develop innovative programming ideas that connect with listeners.
- Demonstrate your leadership skills and ability to motivate and guide a team of on-air personalities.
- Quantify your accomplishments with specific metrics, such as increases in listenership, engagement, and revenue.
- Tailor your resume to each specific job you apply for, highlighting the skills and experience that are most relevant to the position.
Essential Experience Highlights for a Strong Program/Music Director Resume
- Developing and implementing music programming strategies to increase listenership and engagement.
- Curating and scheduling diverse playlists that cater to target audiences and meet the needs of a wide range of listeners.
- Collaborating with artists, record labels, and industry professionals to secure exclusive content and enhance listener engagement.
- Leading and mentoring on-air personalities to deliver high-quality, engaging content that resonates with listeners.
- Managing station budgets effectively, negotiating contracts, and securing sponsorships to support operational needs and drive revenue growth.
- Developing and executing social media and digital marketing campaigns to increase the station’s online presence and foster community engagement.
- Conducting market research to identify target audiences and tailor programming accordingly, resulting in increased listener satisfaction.
Frequently Asked Questions (FAQ’s) For Program/Music Director
What are the key skills required to be a successful Program/Music Director?
Successful Program/Music Directors possess a deep understanding of music, programming, and audience engagement. They have a proven track record of developing and implementing successful music strategies that connect with listeners and drive results. Key skills include music programming, event planning, budget management, artist relations, social media marketing, and digital marketing.
What are the typical responsibilities of a Program/Music Director?
Program/Music Directors are responsible for developing and implementing music programming strategies, curating playlists, collaborating with artists and industry professionals, leading on-air personalities, managing budgets, and executing marketing campaigns. They are also responsible for conducting market research to identify target audiences and tailor programming accordingly.
What are the career prospects for a Program/Music Director?
Program/Music Directors can advance to leadership roles within the radio industry, such as Program Manager, Operations Manager, or General Manager. They may also transition to related fields such as music production, artist management, or music journalism.
What are the educational requirements for a Program/Music Director?
While there is no specific educational requirement for a Program/Music Director, many professionals in this field hold a Bachelor’s Degree in Music Business, Communications, or a related field.
What are the challenges facing Program/Music Directors today?
Program/Music Directors face challenges such as the fragmentation of media consumption, the rise of streaming services, and the need to adapt to changing listening habits. They must also stay up-to-date with the latest music trends and technologies to remain competitive.
What advice would you give to someone aspiring to become a Program/Music Director?
Aspiring Program/Music Directors should develop a solid foundation in music, programming, and marketing. They should seek internships and gain practical experience in the radio industry. Additionally, they should build relationships with artists, record labels, and industry professionals to expand their network and knowledge.