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Elmer Perry
Time Buyer
Summary
Highly skilled Time Buyer with over 5 years of experience in negotiating and securing favorable advertising rates across TV, radio, and digital platforms. Proven track record of developing and implementing effective media plans that optimize reach, frequency, and impact for target audiences. Expertise in market research, media planning, and cross-channel campaign management. Excellent communication and negotiation skills, with a strong understanding of the advertising landscape and emerging trends.
Education
Bachelor’s degree in marketing or communications
December 2014
Skills
- Negotiation
- Media Planning
- Cross-Channel Campaign Management
- Target Audience Segmentation
- Market Research Analysis
- Vendor Management
Work Experience
Time Buyer
- Utilized industryleading software and tools to plan, execute, and track advertising campaigns effectively.
- Collaborated closely with creative teams to ensure alignment between advertising messages and media placements.
- Monitored and analyzed campaign performance metrics to optimize reach, engagement, and conversion rates.
- Presented campaign results to clients, providing insights and recommendations for future optimization.
Time Buyer
- Negotiated and secured highly favorable rates for TV, radio, and digital advertising campaigns, resulting in significant cost savings for clients.
- Developed and implemented comprehensive media plans that optimized reach, frequency, and impact for target audiences.
- Conducted thorough market research and analysis to identify potential advertising opportunities and develop effective media strategies.
- Managed a portfolio of clients, providing exceptional customer service and ensuring satisfaction with advertising campaigns.
Accomplishments
- Negotiated and secured exclusive time slots on popular television programs, resulting in a 20% increase in audience reach.
- Developed and implemented a datadriven time buying strategy that optimized client ROI by 35%.
- Established strong relationships with media outlets, enabling access to premium advertising inventory and favorable rates.
- Led a team of time buyers to successfully launch a multiplatform advertising campaign that generated a 15% increase in sales.
- Executed a timesensitive campaign that exceeded expectations, delivering a 25% increase in brand awareness within the target market.
Awards
- Time Buyer of the Year, awarded by the American Association of Advertising Agencies for outstanding contributions to the industry.
- Time Buyer Excellence Award, recognized by the Time Buyers Association for exceptional performance and dedication.
- Top Time Buyer in the Region, honored by the Association of National Advertisers for consistently exceeding sales targets and delivering superior results.
Certificates
- Certified Media Planner (CMP)
- Media Rating Council (MRC) Accreditation
- Interactive Advertising Bureau (IAB) Certified
- American Advertising Federation (AAF) Media Buying Professional Certification
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How To Write Resume For Time Buyer
- Highlight your negotiation skills and ability to secure favorable advertising rates.
- Showcase your expertise in media planning and cross-channel campaign management.
- Demonstrate your strong understanding of target audience segmentation and market research.
- Provide specific examples of successful campaigns you have managed, quantifying results whenever possible.
Essential Experience Highlights for a Strong Time Buyer Resume
- Negotiate and secure advertising rates with media vendors, ensuring optimal pricing and value for clients
- Develop and execute comprehensive media plans that align with client objectives and target audience profiles
- Conduct thorough market research and analysis to identify potential advertising opportunities and develop effective media strategies
- Manage a portfolio of clients, providing exceptional customer service and ensuring satisfaction with advertising campaigns
- Monitor and analyze campaign performance metrics to optimize reach, engagement, and conversion rates
- Collaborate with creative teams to ensure alignment between advertising messages and media placements
- Stay abreast of industry trends and best practices to continuously improve campaign performance
Frequently Asked Questions (FAQ’s) For Time Buyer
What are the key skills required to be a successful Time Buyer?
Key skills for a successful Time Buyer include negotiation, media planning, cross-channel campaign management, target audience segmentation, market research analysis, vendor management, and data analysis.
What is the typical career path for a Time Buyer?
Time Buyers typically start their careers as entry-level media planners or buyers. With experience, they can advance to senior-level positions such as Media Supervisor or Director of Media Services.
What are the earning prospects for Time Buyers?
Earning prospects for Time Buyers vary depending on experience, location, and company size. According to Glassdoor, the average salary for a Time Buyer in the United States is around $65,000 per year.
What are the challenges faced by Time Buyers in today’s media landscape?
Time Buyers face several challenges in today’s media landscape, including the fragmentation of audiences across multiple channels, the rise of programmatic advertising, and the increasing demand for data-driven results.
What are the emerging trends in the Time Buying industry?
Emerging trends in the Time Buying industry include the use of artificial intelligence and machine learning to automate tasks and optimize campaigns, the growth of addressable advertising, and the increasing importance of cross-channel measurement.
How can I stay up-to-date on the latest Time Buying trends?
To stay up-to-date on the latest Time Buying trends, you can read industry publications, attend conferences and workshops, and connect with other Time Buyers through professional organizations.