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Susan Nguyen
University Relations Vice President
Summary
Highly accomplished University Relations Vice President with proven success in developing and implementing comprehensive university relations strategies that increase brand awareness, enrollment, and fundraising. Expertise in public relations, marketing communications, and stakeholder engagement. Strong leadership and interpersonal skills with a proven ability to build and manage high-performing teams.
Education
Master’s degree in Communications
December 2017
Skills
- Public Relations
- Event Planning
- Marketing Communications
- Alumni Relations
- Fundraising
- Strategic Planning
Work Experience
University Relations Vice President
- Developed and implemented a crisis communication plan that effectively managed and mitigated reputational risks during a campus emergency.
- Conducted market research and analysis to identify and target key audience segments for university messaging.
- Oversaw the development and production of highquality marketing materials, including brochures, videos, and website content.
- Collaborated with faculty and staff to develop and promote research and teaching initiatives that enhance the universitys reputation.
University Relations Vice President
- Developed and implemented a comprehensive university relations strategy that increased brand awareness by 20% and enrollment by 5%.
- Managed a team of 10 public relations professionals responsible for media relations, social media, and stakeholder engagement.
- Successfully launched a major capital campaign that raised $100 million to support student scholarships and faculty research.
- Established partnerships with key community organizations and businesses to enhance university outreach and engagement.
Accomplishments
- Led the development and implementation of a comprehensive outreach plan that increased university visibility by 35%, resulting in a 15% surge in enrollment applications.
- Negotiated and secured a $10 million major gift from a prominent alumnus, establishing the largest endowed scholarship fund in university history.
- Established partnerships with key industry leaders, resulting in a 20% increase in internship opportunities for students and $1 million in research funding.
- Revamped the universitys social media strategy, increasing followers by 50% and generating a 30% engagement rate with target audiences.
- Developed and delivered a comprehensive training program for university staff on effective community engagement techniques, resulting in a 10% increase in community outreach activities.
Awards
- Received the University Relations Vice President of the Year Award from the National University Relations Association (NURA) for outstanding leadership and innovation in higher education outreach.
- Recognized with the American Council on Education (ACE) Gold Medal for Public Service for significant contributions to the advancement of higher education and community engagement.
- Honored with the CASE Circle of Excellence Award for Best Overall University Relations Campaign for developing and executing a comprehensive fundraising and outreach initiative that exceeded targets by 20%.
Certificates
- Certified Fund Raising Executive (CFRE)
- Accredited Public Relations Professional (APR)
- Certified Event Professional (CEP)
- Higher Education Management Executive (HEME)
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- Quantify your accomplishments using specific metrics and data whenever possible.
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Essential Experience Highlights for a Strong University Relations Vice President Resume
- Develop and implement university relations strategies that align with institutional goals and objectives.
- Manage a team of public relations professionals responsible for media relations, social media, and stakeholder engagement.
- Lead and manage major fundraising campaigns to support student scholarships and faculty research.
- Establish and maintain partnerships with key community organizations and businesses to enhance university outreach and engagement.
- Develop and implement crisis communication plans to effectively manage and mitigate reputational risks.
- Conduct market research and analysis to identify and target key audience segments for university messaging.
- Oversee the development and production of high-quality marketing materials, including brochures, videos, and website content.
Frequently Asked Questions (FAQ’s) For University Relations Vice President
What is the role of a University Relations Vice President?
The University Relations Vice President is responsible for developing and implementing university relations strategies that increase brand awareness, enrollment, and fundraising.
What are the key responsibilities of a University Relations Vice President?
The key responsibilities of a University Relations Vice President include developing and implementing university relations strategies, managing a team of public relations professionals, leading major fundraising campaigns, and establishing and maintaining partnerships with key community organizations and businesses.
What skills are required to be a successful University Relations Vice President?
The skills required to be a successful University Relations Vice President include public relations, marketing communications, fundraising, strategic planning, and leadership.
What is the career path for a University Relations Vice President?
The career path for a University Relations Vice President typically starts with a role as a public relations manager or director. With experience, University Relations Vice Presidents can move on to more senior roles, such as vice president for university advancement or president of a university.
What is the salary range for a University Relations Vice President?
The salary range for a University Relations Vice President can vary depending on experience, location, and the size of the university. According to Salary.com, the median salary for a University Relations Vice President is $120,000.