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Braxton Thomas
Advertising Campaign Manager
Summary
Highly accomplished Advertising Campaign Manager with over 7 years of experience in developing and executing successful advertising campaigns across multiple channels. Proven track record of driving brand awareness, increasing sales, and optimizing advertising spend. Skilled in ad campaign planning, budget management, data analysis, and client relationship management. Seeking a challenging role where I can leverage my expertise to drive business growth and achieve marketing objectives.
Education
Bachelor’s degree in Marketing, Advertising
December 2014
Skills
- Ad Campaign Planning
- Budget Management
- Campaign Analysis and Reporting
- Client Relationship Management
- Creative Concept Development
- Data Analytics and Interpretation
Work Experience
Advertising Campaign Manager
- Managed advertising budgets and ensured efficient allocation of funds to maximize campaign ROI.
- Led a team of advertising professionals, providing guidance and training on industry best practices.
- Established strong relationships with media outlets and advertising partners to secure favorable placements and negotiate competitive rates.
- Stay abreast of the latest advertising trends and technologies, implementing innovative solutions to drive campaign success.
Advertising Campaign Manager
- Managed a multichannel advertising campaign for ABC Company, resulting in a 25% increase in brand awareness and a 15% increase in sales.
- Developed and executed a digital marketing strategy for XYZ Corporation, achieving a 40% increase in website traffic and a 20% increase in conversion rates.
- Collaborated with creative teams to develop and deliver compelling and engaging advertising content across various platforms.
- Used data analytics to track campaign performance, identify areas for improvement, and optimize advertising strategies.
Accomplishments
- Successfully launched a crosschannel advertising campaign that generated over 1 million impressions and a 5% conversion rate.
- Implemented a new campaign performance tracking system, which resulted in a 20% increase in campaign optimization efficiency.
- Developed a comprehensive media plan for a major brand, integrating various channels to achieve a 30% increase in customer engagement.
- Collaborated with a creative team to develop a visually stunning advertising campaign that increased brand recall by 10%.
- Managed a team of advertising professionals, successfully delivering multiple campaigns on time and within budget.
Awards
- Received the Advertising Campaign of the Year award from the American Marketing Association for a successful campaign that increased brand awareness by 25%.
- Recognized with the Industry Innovation Award for developing a datadriven approach to campaign optimization, resulting in a 15% increase in ROI.
- Conferred with the Marketing Excellence Award for leading a team that exceeded sales targets by 20% through effective campaign management.
Certificates
- Google Analytics Individual Qualification
- HubSpot Inbound Marketing Certification
- SEMrush Advertising Certification
- IAB Digital Marketing and Advertising Certification
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How To Write Resume For Advertising Campaign Manager
- Quantify your accomplishments and provide specific metrics to demonstrate the impact of your work.
- Highlight your expertise in data analytics and your ability to use data to inform decision-making.
- Showcase your ability to develop and implement creative and innovative advertising solutions that drive results.
- Emphasize your client relationship management skills and your ability to build and maintain strong relationships with key stakeholders.
Essential Experience Highlights for a Strong Advertising Campaign Manager Resume
- Plan and develop comprehensive advertising campaigns across various channels including digital, print, and broadcast media.
- Manage advertising budgets and ensure efficient allocation of funds to maximize return on investment (ROI).
- Conduct thorough campaign analysis and reporting to track performance, identify areas for improvement, and optimize strategies.
- Collaborate with creative teams to develop engaging and compelling advertising content that resonates with target audiences.
- Establish and maintain strong relationships with media outlets and advertising partners to secure favorable placements and negotiate competitive rates.
- Stay abreast of the latest advertising trends and technologies, and implement innovative solutions to drive campaign success.
- Lead a team of advertising professionals, providing guidance and training on industry best practices.
Frequently Asked Questions (FAQ’s) For Advertising Campaign Manager
What are the key skills required to be a successful Advertising Campaign Manager?
The key skills required to be a successful Advertising Campaign Manager include ad campaign planning, budget management, campaign analysis and reporting, client relationship management, creative concept development, data analytics and interpretation, and leadership.
What are the typical responsibilities of an Advertising Campaign Manager?
The typical responsibilities of an Advertising Campaign Manager include planning and developing advertising campaigns, managing advertising budgets, conducting campaign analysis and reporting, collaborating with creative teams, establishing and maintaining relationships with media outlets and advertising partners, staying abreast of the latest advertising trends and technologies, and leading a team of advertising professionals.
What is the career path for an Advertising Campaign Manager?
The career path for an Advertising Campaign Manager typically involves starting as an Account Executive or Junior Campaign Manager and then progressing to Senior Campaign Manager, Campaign Director, and eventually Vice President of Marketing or Chief Marketing Officer.
What are the top companies that hire Advertising Campaign Managers?
The top companies that hire Advertising Campaign Managers include Google, Meta, Amazon, Apple, and Microsoft.
What is the average salary for an Advertising Campaign Manager?
The average salary for an Advertising Campaign Manager in the United States is around $100,000 per year.
What are the benefits of working as an Advertising Campaign Manager?
The benefits of working as an Advertising Campaign Manager include the opportunity to work on a variety of projects, collaborate with a team of creative professionals, and make a direct impact on the success of a company’s marketing efforts.
What are the challenges of working as an Advertising Campaign Manager?
The challenges of working as an Advertising Campaign Manager include the need to stay abreast of the latest advertising trends and technologies, the pressure to meet deadlines, and the need to manage multiple projects simultaneously.
What advice would you give to someone who wants to become an Advertising Campaign Manager?
The advice I would give to someone who wants to become an Advertising Campaign Manager is to get a strong education in marketing and advertising, gain experience in a related field, and build a strong portfolio of work.