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Randal Garcia
Circulation Director
Summary
A highly motivated and results-oriented Circulation Director with over 10 years of experience in the publishing industry. Proven ability to develop and execute innovative circulation strategies that increase subscription revenue and drive audience growth. Expertise in magazine and newspaper distribution, subscription management, market research, and data analysis. Strong leadership and communication skills with a track record of building and managing high-performing teams.
Education
Bachelor’s Degree in Marketing or Communications
November 2018
Skills
- Magazine and Newspaper Distribution
- Subscription Management
- Circulation Auditing
- Sales and Marketing of Subscriptions
- Market Research and Analysis
- Budget Planning and Management
Work Experience
Circulation Director
- Developed and implemented a digital subscription platform that generated substantial revenue growth.
- Collaborated with editorial and marketing teams to create compelling content that resonates with target audiences.
- Established and maintained relationships with industry professionals to stay abreast of industry trends.
- Managed circulation budgets and ensured financial performance targets were met.
Circulation Director
- Developed and implemented a comprehensive circulation strategy that increased subscription revenue by 20%.
- Managed a team of circulation professionals responsible for the distribution and fulfillment of print and digital content.
- Utilized data analytics to identify reader trends and optimize circulation strategies.
- Planned and executed multichannel marketing campaigns to acquire and retain subscribers.
Accomplishments
- Challenged the traditional distribution channels and implemented a multichannel strategy, leading to a 10% increase in subscription numbers.
- Actioned a comprehensive audit of the subscription database, identifying inaccurate data and reducing subscription churn rate by 7%.
- Collaborated with the editorial team to create targeted marketing campaigns, resulting in a 12% increase in circulation.
- Developed and implemented a comprehensive circulation plan that increased circulation by 5% while reducing circulation costs by 10%.
- Led the implementation of a new circulation management system, streamlining subscription management and reducing operating costs by 15%.
Awards
- Excellence in Circulation Management Award from the National Circulation Network for outstanding achievement in increasing circulation revenues by 15%.
- Digital Innovation Award from the Circulation Management Association for developing and implementing a datadriven approach to optimize digital circulation strategies.
- Circulation Director of the Year from the American Society of Magazine Editors for exceptional leadership and innovation in the circulation field.
- National Circulation Excellence Award from the Alliance for Audited Media for exceptional achievement in circulation accuracy and compliance.
Certificates
- Alliance for Audited Media (AAM) Membership
- Circulation Verification Council (CVC) Certification
- American Marketing Association (AMA) Certification
- Google Analytics Individual Qualification
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How To Write Resume For Circulation Director
- Highlight your experience and skills in developing and executing successful circulation strategies.
- Quantify your accomplishments with specific metrics and results.
- Demonstrate your understanding of the publishing industry and the latest trends in circulation.
- Showcase your leadership and management skills, as well as your ability to build and motivate a team.
Essential Experience Highlights for a Strong Circulation Director Resume
- Develop and implement comprehensive circulation strategies to increase subscription revenue and audience growth.
- Manage a team of circulation professionals responsible for the distribution and fulfillment of print and digital content.
- Utilize data analytics to identify reader trends and optimize circulation strategies.
- Plan and execute multichannel marketing campaigns to acquire and retain subscribers.
- Develop and implement digital subscription platforms to generate revenue growth.
- Collaborate with editorial and marketing teams to create compelling content that resonates with target audiences.
- Establish and maintain relationships with industry professionals to stay abreast of industry trends.
Frequently Asked Questions (FAQ’s) For Circulation Director
What are the key responsibilities of a Circulation Director?
Key responsibilities include developing and implementing circulation strategies, managing a team of circulation professionals, utilizing data analytics, planning and executing marketing campaigns, and collaborating with other departments to create compelling content.
What are the essential skills for a Circulation Director?
Essential skills include magazine and newspaper distribution, subscription management, circulation auditing, sales and marketing of subscriptions, market research and analysis, and budget planning and management.
What is the career path for a Circulation Director?
Many Circulation Directors start their careers in circulation management or marketing.
What is the average salary for a Circulation Director?
The average salary for a Circulation Director varies depending on experience, location, and company size.
What are the challenges facing Circulation Directors?
Challenges include declining print circulation, the rise of digital media, and the need to find new revenue streams.
What are the opportunities for Circulation Directors?
Opportunities include the development of new digital subscription models, the growth of niche markets, and the use of data analytics to improve circulation strategies.
What are the key trends in circulation?
Key trends include the decline of print circulation, the rise of digital subscriptions, and the use of data analytics to improve circulation strategies.