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Nico Gutierrez
Digital Marketing Manager
Summary
Highly experienced Digital Marketing Manager with a proven track record of success in developing and executing digital marketing campaigns that drive website traffic, increase conversion rates, and build brand awareness. Expertise in SEO, SEM, social media marketing, email marketing, and content marketing. Strong analytical skills and a deep understanding of data-driven decision-making. Seeking a challenging role where I can leverage my skills to contribute to the growth and success of an organization.
Education
Bachelor’s Degree in Marketing
July 2019
Skills
- SEO
- SEM
- Social Media Marketing
- Email Marketing
- Content Marketing
- Web Analytics
Work Experience
Digital Marketing Manager
- Developed and executed email marketing campaigns that segmented subscribers based on demographics and behavior, resulting in a 35% increase in open rates and a 20% increase in click-through rates.
- Collaborated with internal teams to align marketing initiatives with overall business objectives, ensuring seamless cross-functional communication.
- Developed and managed a budget of $1 million for digital marketing initiatives, effectively allocating resources to maximize campaign performance.
- Led a team of 5 digital marketers, providing guidance, mentorship, and support to ensure the successful execution of all marketing campaigns.
Digital Marketing Manager
- Spearheaded a digital marketing campaign that resulted in a 30% increase in website traffic and a 15% increase in conversion rates.
- Developed and implemented a comprehensive SEO strategy that improved organic search rankings by 20% and increased qualified leads by 25%.
- Utilized Google Analytics and other data analysis tools to track campaign performance and identify areas for improvement, driving a 12% increase in overall campaign ROI.
- Managed social media accounts across multiple platforms, creating engaging content and running targeted ads that generated a 20% increase in brand awareness.
Accomplishments
- Led a team that increased website traffic by 25% through SEO and content marketing initiatives
- Developed and implemented a social media marketing strategy that increased follower engagement by 30%
- Managed a Google AdWords campaign that resulted in a 20% increase in conversion rate
- Launched a new email marketing campaign that increased open rates by 15%
- Utilized data analytics to optimize website performance and improve user experience
Awards
- MarTech Breakthrough Digital Marketing Innovation Award for Campaign Excellence
- IAB Digital Marketing Excellence Award for DataDriven Marketing
- Website of the Year Award in the Business to Business category
- DMA Echo Award for Excellence in Digital Marketing
Certificates
- Google Analytics Individual Qualification
- Google Ads Search Certification
- Google Ads Display Certification
- Facebook Blueprint Certification
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Essential Experience Highlights for a Strong Digital Marketing Manager Resume
- Develop and implement digital marketing strategies to achieve business objectives.
- Conduct market research to identify target audience and develop tailored marketing campaigns.
- Create and manage website content, including blog posts, landing pages, and social media posts.
- Optimize website for search engines (SEO) to increase organic traffic.
- Manage social media accounts and develop strategies to engage with followers and build brand awareness.
- Create and execute email marketing campaigns to nurture leads and drive conversions.
- Analyze data and track campaign performance to measure ROI and identify areas for improvement.
Frequently Asked Questions (FAQ’s) For Digital Marketing Manager
What are the key skills required for a Digital Marketing Manager?
The key skills required for a Digital Marketing Manager include SEO, SEM, social media marketing, email marketing, content marketing, and web analytics.
What are the typical responsibilities of a Digital Marketing Manager?
The typical responsibilities of a Digital Marketing Manager include developing and implementing digital marketing strategies, conducting market research, creating and managing website content, optimizing website for search engines (SEO), managing social media accounts, creating and executing email marketing campaigns, and analyzing data to track campaign performance.
What is the average salary for a Digital Marketing Manager?
According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is $75,000 per year.
What is the job outlook for Digital Marketing Managers?
The job outlook for Digital Marketing Managers is expected to grow 22% by 2026, much faster than the average for all occupations.
What are the different career paths for Digital Marketing Managers?
Digital Marketing Managers can advance their careers by moving into management roles, such as Digital Marketing Director or Chief Marketing Officer. They can also specialize in a particular area of digital marketing, such as SEO, SEM, or social media marketing.
What are the top companies that hire Digital Marketing Managers?
Top companies that hire Digital Marketing Managers include Google, Meta, Amazon, Microsoft, and Apple.
What are the key trends in digital marketing?
The key trends in digital marketing include the rise of artificial intelligence (AI), the increasing importance of mobile marketing, and the growing popularity of video content.