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Cecil Allen
Media Marketing Director
Summary
Highly accomplished Media Marketing Director with 10+ years of experience in developing and executing successful omnichannel marketing campaigns. Proven ability to lead teams, manage budgets, and deliver measurable results. Expertise in social media marketing, content strategy, digital marketing, media planning, and media buying. A strategic thinker with a deep understanding of consumer behavior and market trends.
Education
Bachelor’s Degree in Marketing
May 2016
Skills
- Social Media Marketing
- Content Strategy
- Digital Marketing
- Media Planning
- Media Buying
- Programmatic Advertising
Work Experience
Media Marketing Director
- Orchestrated influencer marketing programs, partnering with key industry influencers to promote brand awareness and drive engagement.
- Led the development and implementation of content marketing strategies, including blog articles, white papers, and webinars.
- Managed media vendor relationships, negotiating contracts and ensuring effective campaign delivery.
- Conducted market research and competitive analysis to identify industry trends and inform marketing strategy.
Media Marketing Director
- Managed and directed a team of 15+ media marketers, overseeing all aspects of strategic planning, execution, and measurement.
- Developed and executed omnichannel marketing campaigns across various platforms, including social media, SEM, display advertising, and email marketing.
- Implemented datadriven marketing strategies using analytics tools to track campaign performance and identify areas for optimization.
- Collaborated with product development team to align marketing initiatives with product roadmap and market demand.
Accomplishments
- Led a team of marketers to develop a datadriven content strategy that resulted in a 40% increase in organic website traffic.
- Managed social media campaigns across multiple platforms, increasing follower engagement by 35% and generating 8% more leads.
- Optimized website for search engines, leading to a 20% increase in website visibility and a 15% increase in organic search leads.
- Implemented a marketing automation system that streamlined workflows, reduced campaign execution time by 30%, and improved campaign performance by 12%.
- Collaborated with crossfunctional teams to develop integrated marketing campaigns that exceeded business objectives and drove revenue growth by 8%.
Awards
- Received Marketing Campaign of the Year award for a crossplatform campaign that generated a 25% increase in brand engagement.
- Recognized with the Media Excellence Award for innovative use of social media to drive website traffic.
- Honored with the Best Digital Marketing Strategy award for developing a multichannel strategy that increased website conversions by 18%.
- Won the Digital Marketing Innovation Award for developing a mobile app that transformed customer engagement and increased app downloads by 42%.
Certificates
- Google Analytics Individual Qualification
- HubSpot Inbound Marketing Certification
- Facebook Blueprint Certification
- SEMrush Search Marketing Certification
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Essential Experience Highlights for a Strong Media Marketing Director Resume
- Managed and directed a team of 15+ media marketers, overseeing all aspects of strategic planning, execution, and measurement.
- Developed and executed omnichannel marketing campaigns across various platforms, including social media, SEM, display advertising, and email marketing.
- Implemented data-driven marketing strategies using analytics tools to track campaign performance and identify areas for optimization.
- Collaborated with product development team to align marketing initiatives with product roadmap and market demand.
- Orchestrated influencer marketing programs, partnering with key industry influencers to promote brand awareness and drive engagement.
- Led the development and implementation of content marketing strategies, including blog articles, white papers, and webinars.
- Managed media vendor relationships, negotiating contracts and ensuring effective campaign delivery.
Frequently Asked Questions (FAQ’s) For Media Marketing Director
What are the key skills required for a Media Marketing Director?
The key skills required for a Media Marketing Director include social media marketing, content strategy, digital marketing, media planning, media buying, and programmatic advertising.
What are the typical responsibilities of a Media Marketing Director?
The typical responsibilities of a Media Marketing Director include developing and executing omnichannel marketing campaigns, managing media budgets, negotiating vendor contracts, and tracking campaign performance.
What are the top companies that hire Media Marketing Directors?
Some of the top companies that hire Media Marketing Directors include Google, Meta, Amazon, and Microsoft.
What is the average salary for a Media Marketing Director?
The average salary for a Media Marketing Director in the United States is around $100,000 per year.
What are the career growth opportunities for a Media Marketing Director?
Media Marketing Directors can advance to roles such as Chief Marketing Officer, Vice President of Marketing, or Head of Digital Marketing.
What are the educational requirements for a Media Marketing Director?
Most Media Marketing Directors have a bachelor’s degree in marketing, communications, or a related field.