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Seth Ramos
Media Planner
Summary
Highly experienced and results-oriented Media Planner with over 8 years of expertise in developing and executing impactful multiplatform media campaigns. Proven ability to increase brand awareness, generate leads, and reduce costs. Proficient in media planning, audience targeting, campaign optimization, metrics analysis, and media research. Strong negotiation and partnership management skills. Seeking a challenging role to leverage my skills and drive business growth.
Education
Bachelor’s Degree in Marketing or a related field
December 2015
Skills
- Media Planning
- Audience Targeting
- Media Buying
- Campaign Optimization
- Metrics Analysis
- Media Research
Work Experience
Media Planner
- Conducted thorough market research and competitive analysis to identify target audience demographics and develop customized media plans.
- Used project management tools to track campaign progress, ensure timely execution, and maintain stakeholder communication.
- Provided regular performance reports to clients, demonstrating campaign results and recommending optimization strategies.
- Developed and maintained relationships with media contacts to stay abreast of industry trends and secure exclusive opportunities.
Media Planner
- Developed and executed multiplatform media campaigns across digital, TV, print, and social media, resulting in a 25% increase in brand awareness and a 10% surge in lead generation.
- Utilized advanced analytics tools to measure campaign performance and optimize media allocation, achieving a 30% reduction in costperacquisition.
- Collaborated with crossfunctional teams, including marketing, creative, and sales, to develop integrated marketing strategies.
- Negotiated and managed media partnerships with key publishers and vendors, securing favorable rates and increasing media efficiency.
Accomplishments
- Developed and implemented a crosschannel media campaign that increased brand awareness by 25%
- Optimized media budgets by 15% through data analysis and strategic negotiation
- Led the media planning process for a major product launch, resulting in a 20% increase in sales
- Developed and implemented a targeted digital media campaign that generated over 1 million impressions
- Utilized advanced media analytics to identify key performance indicators and optimize campaign performance
Awards
- ANA Media Excellence Award for Outstanding Digital Campaign
- OMMA Award for Best Search Marketing Campaign
- Mashies Award for Best Social Media Strategy
Certificates
- Media Planning Certificate (MPC)
- Certified Media Planner (CMP)
- Google Analytics Individual Qualification
- Facebook Blueprint Certification
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How To Write Resume For Media Planner
- Quantify your accomplishments with specific metrics and data whenever possible.
- Highlight your ability to optimize campaigns and drive results.
- Showcase your experience in using advanced analytics tools and media research.
- Emphasize your strong negotiation and partnership management skills.
- Tailor your resume to the specific job you’re applying for, highlighting the skills and experience that are most relevant.
Essential Experience Highlights for a Strong Media Planner Resume
- Develop and execute multiplatform media campaigns across digital, TV, print, and social media, leveraging advanced analytics tools to measure performance and optimize media allocation.
- Conduct thorough market research and competitive analysis to identify target audience demographics and develop customized media plans.
- Negotiate and manage media partnerships with key publishers and vendors, securing favorable rates and increasing media efficiency.
- Collaborate with cross-functional teams, including marketing, creative, and sales, to develop integrated marketing strategies.
- Provide regular performance reports to clients, demonstrating campaign results and recommending optimization strategies.
- Develop and maintain relationships with media contacts to stay abreast of industry trends and secure exclusive opportunities.
Frequently Asked Questions (FAQ’s) For Media Planner
What are the key responsibilities of a Media Planner?
Media Planners are responsible for developing and executing multiplatform media campaigns, conducting market research, negotiating media partnerships, collaborating with cross-functional teams, and providing performance reports.
What skills are required to be a successful Media Planner?
Successful Media Planners possess strong media planning, audience targeting, campaign optimization, metrics analysis, media research, negotiation, and partnership management skills.
What are the career prospects for Media Planners?
Media Planners can advance to roles such as Media Director, Marketing Manager, or into specialized areas like digital media planning or social media marketing.
How can I improve my resume as a Media Planner?
To improve your resume, focus on quantifying your accomplishments, highlighting your ability to optimize campaigns, showcasing your experience in using advanced analytics tools, emphasizing your strong negotiation and partnership management skills, and tailoring your resume to the specific job you’re applying for.
What are the common challenges faced by Media Planners?
Common challenges faced by Media Planners include staying abreast of the latest industry trends, optimizing campaigns in a fragmented media landscape, and demonstrating the ROI of media investments.
What are the top qualities of a successful Media Planner?
Successful Media Planners are analytical, strategic, creative, results-oriented, and possess excellent communication and interpersonal skills.